ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Influencer detection and customer relationship management. Product and innovation management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. “If Want more suggested PR measurement factors? Get our free tip sheet! Target Audience Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Back then, communication was just one of the ways to achieve that.”

Media Relations 149

Media Relations Media Print Software 149

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Masters in Communications

APRIL 22, 2019

Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. What is Marketing as Communication? Now, what about the communication side of things? Is it advertising and promotion?

Communications 40

Communications Marketing Advertising Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. Such a connection can cultivate a strong sense of civic consciousness and residents may become advocates for the brand through word-of-mouth communication.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. Keep your focus on people. Ask until you understand. Impacts Your Approaches to Demand Generation.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. If you are among the many in-house communications professionals dealing with these challenges, check out our tips below. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Below are the Top 5 themes that emerged from this thoughtful discussion along with insights from independent communications pros.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Below are the Top 5 themes that emerged from this thoughtful discussion along with insights from independent communications pros.

Industry 40

Industry Trends Customer Service Internal 40

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Author Jared Haggit is an enterprise business development associate at Cision. But what is branding, exactly?

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 63

Internal International Data Media 63

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Content is not just communication, it’s a product.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” 18: The future of storytelling in healthcare communications. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

AUGUST 22, 2017

You’re likely to spot apprehensions among legal advisors, whose jobs hinge on saying what they mean and meaning what they say , and the c-suite, who are accustomed to polished, traditional corporate communications. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters.

Marketing 87

Marketing Resources Technology Internal 87

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. The challenge – as you noted – is finding that mix.

Social Media 60

Social Media Media Twitter Insurance 60

Critical Mention

APRIL 26, 2017

Newhouse School of Public Communications. I’ve relied on my communications background throughout my career, not only in college athletics, but working in higher education. It’s all about customer service. Ask the right questions.listen.and engage your customers.

Sports 60

Sports Internal International Enterprise 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Social media has always been recognized as a strong customer service facilitator. You can choose between numerous freelancers and agencies depending on your budget to create a custom website. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? These elements ensure the press release communicates who is involved, what is happening, when it’s occurring, where it’s taking place, and why it’s important. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Some of the most exciting content being published today includes some sort of data visualization. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Some of the most exciting content being published today includes some sort of data visualization. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. First up, who do you communicate with? Who do you need to communicate to? It’s WHO do we NEED to communication WITH. – do you really value your customers?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

JULY 31, 2018

Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. Q: What advice would you give to an enterprise just starting the journey to digital transformation? The quicker you can get from content to revenue, the more buy-in you will get.

Marketing 42

Marketing Leadership Engineering Education 42

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Organisations are people.

Telecommunications 112

Telecommunications Handbook Transportation Community 112