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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It is enjoying significant growth.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. Target beyond demographics.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

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Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

In the communications industry, we read and hear about trends all the time. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Below are the Top 5 themes that emerged from this thoughtful discussion along with insights from independent communications pros.