Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer.

Social Media 120

Social Media Media Employee Reputation 120

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Are you using the social sites that your demographic is on?

Analytics 120

Analytics Social Media Web Media 120

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system.

System 120

System Social Media Media Data 120

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. To really see results you need to build a community. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. *This article was provided by Cision , a PRSA partner.

Social Media 60

Social Media Media Twitter Tools 60

Burrelles Fresh Ideas

MAY 7, 2024

At the same time, measurement is one of the most challenging parts of PR and communications. The Nuances of Human Language Language complexity makes understanding the true meaning very difficult, especially in digital and social media conversations. It’s all about context.

Analysis 96

Analysis Measurement Data Examples 96

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn.

Strategy 87

Strategy Branding Brand Leadership 87

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. But with a little creative direction, it’s amazing how much you can actually convey via photos and videos! More than a quarter of adults use Instagram in their daily lives.

Instagram 120

Instagram Branding Brand Social Media 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 105

B2B Twitter Brand Branding 105

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. And, offer trainings sessions via webinars or ZOOM to get your team up to speed quickly. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 140

Instagram Technology Resources Employee 140

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Social Media 62

Social Media Trends Consumer Video 62

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. Follow subject matter hashtags and experts on social media.

Conference 80

Conference Reddit Local Course 80

Critical Mention

OCTOBER 14, 2018

Weber Shandwick , “built for the age of perpetual disruption,” is a renowned global communications and marketing services firm with 78 offices around the world. The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Until next time! Critical Mention. Jolie Shapiro.

Agency 72

Agency Twitter Conference Financial 72

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. COVID-19 is an accelerator on practice and a disruptive force on content and media.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Trends 62

Trends Social Media Consumer Video 62

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 27, 2020

Obviously, a lot has changed in the last 2 weeks–including how and when we use social networks. But, that usage can and should play a role in how you make your social media marketing plans during these weird, weird times. And, if you’re gaming, Twitch is your go-to communications platform.

LinkedIn 103

LinkedIn Instagram Twitter Facebook 103

Karen Freberg

NOVEMBER 15, 2020

There are some types of writing where you can get a lot of advice and resources on – there are always a ton of webinars and special conference panel sessions when it comes to writing or contributing to specific journals. I can’t write (unless it’s creative) at night – even with coffee in hand! Rome (or books!)

Writing 105

Writing Chemicals Conference Resources 105

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line . Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Instead, look for third-party content with a Creative Commons license. Do not copy and paste from Google searches.

Strategy 120

Strategy How To Content Marketing Mobile 120

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. A: More people are listening to podcasts than ever, and the podcast-listening audience is both affluent and socially savvy.

Interviews 120

Interviews Comparison Video Exercises 120

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Having a range of backgrounds and worldviews among PR practitioners is especially valuable in a creative, idea-driven industry that seeks to influence behavior, opinions and attitudes impacting nearly every segment of global society.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102