Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it.

Privacy 62

Privacy Energy Technology Financial 62

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Weshould get creative with tactics. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? It already has, of course. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Brands are already gearing up to use smart speakers for voice search optimization.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. It brings together developers, brands, marketers, technology providers, designers, innovators and more, looking to set the pace in the advanced world of technology, which of course includes adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. What will be our “new normal”?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. To that end, here are a few creative PR ideas to help the recruiting shop out.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. However, most of the knowledge you will learn will be surface level as the degree juggles research, communication, and other transferable skills you will acquire as part of any degree. Listed below are the most common.

Study 52

Study Communications Education Training 52

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. So, it was really about producing a piece of communication that showed the benefits of both. Heath: Everyone has a product, an app, some sort of technology. Citrix is an incredible company with these incredible technologies.

Community 78

Community B2B Social Media Video 78

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. A cornerstone of public relations is strong verbal communications.

Creativity 120

Creativity Course Meeting Technology 120

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. Public sector communications Professional communicators in the public sector haven’t missed a beat. The creative and professional services industries are at the forefront of the issue.

Crisis 125

Crisis Employee Creativity Education 125

Deirdre Breakenridge

OCTOBER 3, 2016

As communication professionals, we need to see the Cult of Easy for what it is. We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Of course defining what’s relevant, and then discovering it, and then connecting who’s an authority is still complex. It’s daunting.

Data 0

Data Tools Technology Banking 0

Deirdre Breakenridge

OCTOBER 16, 2014

My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. It’s not that you want to solely focus on the technology. Instead, you want to understand and counsel businesses on why and how the public uses these technologies.

Big Data 250

Big Data Data Education Internal 250

The Proactive Report

JANUARY 8, 2016

(Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

(Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

(Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Of course, this is an April Fool’s joke. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Maxim Behar

JANUARY 17, 2024

In our effort to improve the communication between employer and candidate, we asked in our latest survey about the challenges in the workplace: At what age did you start your first job? - Of course, they were welcomed, but money wasn't my motivation for doing it, or more precisely – not only them. No, of course not.

Survey 64

Survey Study Course Financial 64

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

DECEMBER 12, 2023

Fortunately, this is second nature to those who work in communications. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. Many communication professionals have embraced its use even as we remain vigilant about its dangers. The big story in 2023 has been AI.

Policies 68

Policies Creativity Internal International 68

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. How has Unwritten managed the creative process during lockdown? Lisa launched Fabric during lockdown.

Marketing 78

Marketing Training Pinterest Creativity 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Change is hard and change is uncomfortable. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “In addition, instructors who can teach specialty courses are in high demand.

Education 107

Education Course Nonprofit Resources 107

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252