Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” The post A PR Storm Brews For Edelman appeared first on Crenshaw Communications.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. appeared first on Crenshaw Communications.

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Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Purpose and values-based communications will become an essential part of the marketing toolbox. They don’t magically start with the new calendar.

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Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications.

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Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

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Agency Meeting B2B Conference 310

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work.

Strategy 78

Strategy Brand Branding Leadership 78

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Which communications assets can we use to make our kindness campaign a success?

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Employee Crisis Reputation Creativity 146

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

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Publicity Software Education Technology 173

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Maybe consider it! Never stop learning.

Communications 52

Communications Software Interviews Journalism 52

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Of course not. As communicators, we should take the same character-centric approach with our content. Does it always work out?

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Communications Storytelling Film Training 160

ImPRessions - Crenshaw Communications

MAY 24, 2022

After all, we are communicators. This helps brew individual creativity and allows everyone to share thoughts and collaborate. The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. . It helps if you enjoy what you do.

Interviews 170

Interviews Ethics Study Course 170

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

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Media Training Crisis Communications Conference Training 397

Communications Conversations

SEPTEMBER 8, 2017

Of course, it was National PSL Day. But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. So, creative social execution or PR mess? Most likely.

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Creativity Facebook Course Twitter 87

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. To that end, here are a few creative PR ideas to help the recruiting shop out.

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Resources Creativity Publicity Local 76

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Explain what is required . It’s PR, not ER.

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Publicity How To Agency Product Launch 334

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Taking the time to put thought behind client communications will save time and productivity in the long run. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. The post 7 Occasions When PR And Marketing Must Work Together appeared first on Crenshaw Communications. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 8, 2019

It already has, of course. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the first and most natural form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

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Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Measure Performance.

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Pitching Content Marketing Measurement Social Media 308

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. When it was announced that Chrome was phasing out cookies, we had a client send a mailer to key ad tech reporters with actual edible cookies and an explainer on their viewpoint, which, of course, was distinct and interesting. Think outside the B2B box. PR doesn’t just need to be pitching over email.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Guidelines 294

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Drive creative solutions. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. What will be our “new normal”?

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

Communications Conversations

DECEMBER 15, 2020

The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take a look at some of the more creative local festive Zoom backgrounds I could uncover among friends and colleagues this holiday season–starting with mine! Arik Hanson, ACH Communications. Way too dark!

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Local Creativity Course Twitter 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. And, share externally on all social media platforms and other communications channels.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Here are some of the most likely mistakes.

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How To Interviews Measurement Storytelling 257

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. However, most of the knowledge you will learn will be surface level as the degree juggles research, communication, and other transferable skills you will acquire as part of any degree. Listed below are the most common.

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Study Communications Education Training 52

Deirdre Breakenridge

OCTOBER 21, 2019

By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. If you want to add creative sonic elements to your audio, try some of these free sound effects. Sell the Star Power.

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Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

JULY 26, 2019

The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. This applies not only to outcomes, but to expectations about service, and frequency of communication. Set communication levels. Neither is a sign of a healthy relationship.

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How To Agency Survey Education 225