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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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Copy, right

Wadds Inc.

For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA). The NLA and CLA collect licence fees on behalf of publishers from public relations agencies and in-house corporate communications and public relations teams.

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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He grew up in Wheeling, W.V.,

Ethics 88
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

More communications pros say their organization trusts the media than do not. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 136
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.