The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct.

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. “I researched the newspaper’s coverage of HSBC. In crisis communications there are still better ways to manage your reputation than resorting to bullying.

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4 More Personal Core Values of the Trusted Strategic Ethics Adviser


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Working in ethics and giving ethical advice are among the most challenging tasks we have as practitioners and advisers.

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart. It heard from prime ministers, newspaper proprietors and editors, police chiefs, lawyers, working journalists, victims of press abuse - there's never been anything quite like it.”

New York ethics board requiring PR pros to register as lobbyists

PR Daily

On Tuesday, the Joint Commission on Public Ethics voted 10-3 to approve an advisory opinion that requires PR pros to register as lobbyists if communicating with members of the news media. Increasingly wondering if JCOPE commissioners understand how newspapers develop editorial positions. New regulations in New York are making PR pros and journalists see red.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. At the time there was a much shared rebuttal post on LinkedIn by an Amazon engineering manager and Jeff Bezos circulated an internal memo to employees, which was published by several media outlets (itself a good example of how in today’s porous corporate environment all internal communications is external communications).

Independence: The Source of Our Integrity, Our Power and Influence


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. At the same time, this approach defines my ethical approach to life, to work and to trouble. Ethics Thought Leadership Ethics Month

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. I’m an honorary founder member of the Davos World Communication Forum Association. Have I missed any PR or communications organisations that I should consider? European Association of Communication Directors (EACD). World Communication Forum Association.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. 1 Visualisation in communication. 10 Defining an excellent communications department.

The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

And, there are ethical boundaries many companies would prefer not to cross. However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Because these kids communicate and consume media much differently than the generations before them. And, that’s going to significantly change the way we communicate with them in the years ahead. What does this mean for communicators?

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Perception, Reality, and Public Relations

Waxing UnLyrical

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. Our challenge as communicators is to do just that… communicate. Guest Posts Kirk Hazlett Public Relations Writing communications Declaration of Principles ethics Ivy Lee perception pr

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”.

Review — The Loudest Voice (TV Series)

Doctor Spin

Anyone interested in public affairs , crisis communication , and media logic will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques. The story about how Roger Ailes acquired a local newspaper, for instance, was actually quite boring in comparison. PR Public Affairs Crisis Communication Crisis Management Leadership Psychology Persuasion Techniques Public Opinion Reviews

Prakky’s pick: Top sources of Australian media news


Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Watch stories can often spark ongoing debate about journalistic practices, ethics in media, and occasionally looks at PR practices. communications journalism journalists Media news

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AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Crisis Communications Marketing AirAsia

In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA


A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Aside from his role as PRSA’s president and CEO, he served as president of PRSA’s South Carolina and Silicon Valley chapters, and was the founding board member of the West Coast Strategic Communications Institute. Davis Symposium on Ethics at Pennsylvania State University, and at Washington and Lee University’s Institute on Media Ethics. .

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters

Maxim Behar's Blog

For one pretty simple reason – it unified all popular communication services known by then: messages, chats, videos, and photos, in just one platform, in just one place. And finally, reporters because the essence of modern PR communication is telling stories, not any stories, but ones that contain news and unknown facts and events. In the newspaper era, the time was as stretchy as Turkish delight.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. The internet provided a means for people to connect and communicate with each other, irrespective of location.

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10 things journalists do that annoy PR pros

PR Daily

After more than 25 years in communications I have pretty much seen and heard it all in the media relations field. I began my career as a newspaper journalist and then shifted over to "the dark side” of PR/communications a few years later. When I offer to pay for your lunch, don’t act like it was some sort of bribe and an affront to your journalistic ethics. If you can be purchased for a lunch, it is you who has an ethics problem.

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Increasing Your Media Coverage Through Storytelling


Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. To make your storytelling effective, approach it as you would a strategic communications plan. Keep it ethical. On Jan.

Expert interview – Scott Guthrie on PR in the Digital Age


Scott Guthrie helps companies accelerate their profitable growth with integrated marketing communications strategy and know-how. What do you think are the biggest (digital) challenges the PR and corporate communication industry faces today? Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. The social web has democratised communication. Who is Scott Guthrie?

What Lies Ahead for Public Relations in 2018?


Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Journalism and News Trends for PR Pros


Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. For example, they are more likely to turn to newspapers (print or online) for local news. Uncertainty about revenue, new publishing models.

4 PR lessons from a baseball manager's meltdown

PR Daily

In the past, news from a press conference might not have broken until the next morning’s newspaper headline, but today, reporters are competing for who can break news as it happens. RELATED: Get the tools you need to be an effective corporate communicator at our July conference. ]. An ethical journalist will keep most information confidential (unless there’s imminent danger or the authorities need to be notified) if you both agree beforehand.

Debate rages online about viral images of dead Syrian child

PR Daily

Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. RELATED: Join a network of communications professionals and get access to training materials and PR industry insights. ]. Others said the pictures were inappropriate for sharing in newspapers and online publications, let alone on Twitter and other social media platforms.

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Behind the Headlines With Rich Oppel


In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals tell stories. Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . What are some of the biggest pitching mistakes communication professionals make?

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. It was a communication revolution. Practitioners have a responsibility to work to ethical standards.

What PR can learn from Content Marketing


In the early beginnings, the role of PR was one of press agentry, and communication was a one-way street. A PR agency’s only goal was to get a client in the newspaper headlines, with little to no regard for ethics or the accuracy of the information they spread. One where two-way communication is the norm. Content marketing is no longer just a buzzword.

PR's responsibility to the public

PR Daily

Additionally, 50 percent of millennials surveyed want to work for a business with ethical practices.”. Fewer than half said they would not, despite the fact that such campaigns would breach the ethics codes of most PR associations and institutes. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency.

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

reported that the country’s chief cabinet secretary, Yoshihide Suga, told reporters during a news conference that he was unaware of the newspaper report. “I Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight.

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

This is something all of us in communications should be wary of. For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner.

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PRoust Questionnaire: Gregor Halff

PR Conversations

This position means I can insert communication best practices into management education. As well, I can nurture management best practices in the communication industry. PR nirvana is where the organisations listen better and communicators measure more. Being absorbed with “The Message” and forgetting all about the specific context of the communication that is needed. more ethical colleagues.

13 ways to get on a journalist's good side

PR Daily

Roxana Baiceanu, Point Homes communication specialist, says, “When we have a story we think will be of interest to the media, we already have a list of real estate journalists who follow this kind of news. Her organization may have strict ethics policies against accepting gratuities. Keep your communications short, sharp and simple. Editors select stories for newspapers, magazines and other venues that help sell more issues and attract more traffic.

Exposing PR’s weaknesses

PR Conversations

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Are they familiar with conceptual frameworks that help improve communications? First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers.

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. Engaged CEOs can play a powerful role in thoughtful external communications including PR and content marketing.

8 lessons from 10 years of blogging

Communications Conversations

So, I “hot wrote” a post about how many characters on the show actually live by the PRSA code of ethics. I find many of my ideas recently coming from two spots: articles I see shared from friends and colleagues on LinkedIn; and stories in the hard-copy newspaper. Formerly Communications Conversations, I renamed it The Talking Points Blog a couple years ago. Last December, I celebrated my tenth year of blogging.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years.

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