Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Use clear headings, bullet points, and short paragraphs to break up the text. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Instagram 147

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 122

B2B Marketing Survey Software 122

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Sure, the communication landscape has evolved with the rise of self-publishing. These insights form the foundation for our infographic – a must-see for any PR pro!

Media 103

Media Radio Print Newspapers 103

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Flack's Revenge

MARCH 4, 2015

It is about communicating clearly and powerfully. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Time your Communications. The latest technology and research opens the door to a more nuanced approach. Open spaces marketing means zigging when others zag.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 112

Strategy How To Content Marketing Analysis 112

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” [ Full disclosure: athenahealth is a Contently customer. ]. “It’s

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. Here are five tactics you can adapt today to improve your grassroots communication and make your message heard: 1. Your audience is interested in content that is easy to read and sparks emotion.

Mobile 159

Mobile Public Affairs Infographics Government 159

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Prohibition

AUGUST 23, 2023

Show genuine interest in their content and highlight how a partnership could benefit both parties. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication.

Infographics 120

Infographics SEO Engineering Strategy 120

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Critical Mention

FEBRUARY 28, 2019

The problem is that many marketers don’t know how to create original, visual assets. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. Until next time! Critical Mention. Jolie Shapiro. SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. In reality, 84% of millennials look through their mail on a regular basis and are also more likely to share what they see with their peers. Jolie Shapiro.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. It’s imperative that businesses continuously adapt to evolving marketing trends. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Solo PR Pro

OCTOBER 24, 2017

Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. They’ve discovered that social technology and the new cultural norm of user behavior exposes strategy strengths as well as breakdowns.

Marketing 40

Marketing Measurement Infographics Technology 40

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. It’s imperative that businesses continuously adapt to evolving marketing trends. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts. The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data.

Survey 60

Survey Marketing B2B Infographics 60