Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking? On donations?

Measurement 117

Measurement Communications Survey Web 117

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. </strong> appeared first on Firefly Communications. So, who do you admire?

Reputation 62

Reputation Comparison Measurement Engineering 62

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

Whether you’re Disney or P&G, brands now have a process in place to deal with YouTube’s challenges and protect their standing as good corporate citizens. It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison.

YouTube 130

YouTube Brand Branding Comparison 130

PR Fuel

MAY 5, 2022

For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.

Small Business 98

Small Business Comparison Writing Reputation 98

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

Bianchi Biz Blog

MARCH 2, 2023

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. It’s a fast and easy way to make a comparison. And frankly, they don’t care about PR agencies. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. Innovation will come from the upstarts, because they have so little to lose by comparison. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

Mark My Words

NOVEMBER 1, 2019

As the pressures of a looming global downturn, reckless deregulation and business culture of chasing short term growth at the cost of long-term stability converge, it’s no wonder that we see so many corporate crises in the news.

Comparison 60

Comparison Healthcare Sports Instagram 60

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. Agility PR Solutions saw business up “4.9%

Internal 147

Internal International Tools Software 147

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time. Or to invest the measurement budget in a study that gauges brand preference in a given customer segment, or corporate reputation lift over time.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

MARCH 7, 2017

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. Online news tracking is a strategic tool that can help you uncover your coverage and subsequently develop your business communication strategies by taking feedback and turning those mentions into opportunities. Share Tweet Share. Understand Your Brand’s Audience.

Analysis 105

Analysis Comparison Reputation Radio 105

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Don’t make them hunt and click.

Comparison 49

Comparison Retail Study Tools 49

Sword and the Script

SEPTEMBER 11, 2018

Any effective communication program must begin with identifying the target audience. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Positioning is what you are and what people believe you are. 3) Messaging.

Software 98

Software Comparison Measurement Content Marketing 98

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. An easy comparison is social media. A winning communications strategy needs a strong foundation.

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Comparison 40

Comparison Financial Study Retail 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. By Jiamin Ren. billion US) in sales in 2013. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

OCTOBER 28, 2016

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Comparison Banking Print 40

Mindful Marketing

JUNE 6, 2023

Don’t allow abusive behavior: The social media communication that likely weighs heaviest on young people’s mental health is the communication that involves bullying an/or shaming. Of course, most business that use social media aren’t platforms or major apps.

Social Media 86

Social Media Corporate Media Comparison 86

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. Marijane Funess , Crenshaw Communications: Three 2016 PR Predictions that Might be Surprising. * * *.

Banking 60

Banking Marketing Wireless Advertising 60

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. That might mean reputation, sales, etc.–get –get that nailed down 1st #measurepr.

Measurement 40

Measurement Meeting Comparison Banking 40

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. Weathering an economic storm is an instance where IR must take the communications lead,” he says. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. Below is an example of an online newsroom.

Software 115

Software Tools Publicity System 115

Communications Conversations

OCTOBER 18, 2016

Anna Lovely, senior communications director, Cargill. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Melanie Boulay Becker, owner, Boulay Becker Communications.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Flatiron Communications

AUGUST 30, 2015

AA) Deeper colors typically communicate strength/confidence. Also, given Twitter’s weak financial performance, going from baby blue to a more robust blue is subtle way to communicate strength and confidence. Maybe they looked at several treatments in a before and after comparison. As for Google, Inc.

Twitter 28

Twitter Google Financial Comparison 28