Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. An easy comparison is social media. Words matter.

Tourism 120

Tourism Travel Conference Crisis 120

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials. Here are two main approaches: 1. It’s fine to ask if artificial intelligence is sentient.

Comparison 65

Comparison Technology Google Engineering 65

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Read question 4. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Comparison 40

Comparison Financial Study Retail 40

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. By Jiamin Ren. billion US) in sales in 2013. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Mindful Marketing

JUNE 6, 2023

Notwithstanding the preceding points, if companies care about their own consumers and people in general, they should want to contribute to their well-being and help them avoid harm. It’s up to parents to help moderate their children’s social media use. Companies don’t need to stop using social media because of the U.S.

Social Media 86

Social Media Corporate Media Comparison 86

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. 3) Connect: beyond a media contact database.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Flatiron Communications

AUGUST 30, 2015

AA) Deeper colors typically communicate strength/confidence. Also, given Twitter’s weak financial performance, going from baby blue to a more robust blue is subtle way to communicate strength and confidence. PH) What kind of consumer research do you think was done prior to the changes being made? As for Google, Inc.

Twitter 28

Twitter Google Financial Comparison 28

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Organic posts are effective in increasing consumer confidence in your business. Make use of social media channels to communicate the narrative of your brand.

Advertising 62

Advertising Advertising Social Media Facebook 62

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Infographics 120

Infographics Comparison Financial Study 120

Mindful Marketing

JUNE 4, 2022

” (@The Next Ceiling) “This isn't "wokeness", it's corporations trying to profit off of minorities by acting like they care about us.” Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice.

Film 65

Film Retail Comparison Nonprofit 65

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” This is a pretty profound observation for marketing and communication professionals: these platforms that we perceive as a low-cost or high-tech means to communicate with a broad, targeted audience have actually become gatekeepers to these audiences.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52