PRSay

DECEMBER 1, 2017

The trending communications strategies were what my clients really needed, right? In that moment, it became clear that it was my responsibility to educate my clients about the history and value of public relations as a strategic communications process that builds and strengthens — must-have — relationships with key publics.

Nonprofit 103

Nonprofit Education Study Small Business 103

Wadds Inc.

MARCH 15, 2023

Public relations practitioners should forget “what worked last time, what we did for the other client, and what qualifies as edgy.” The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now. The technology focus is also very timely.

Technology 98

Technology Data Analysis Internal 98

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Business Wire

MAY 10, 2017

OR, if the announcement is regarding a partnership: “Include a quote describing the benefits of this partnership both for the two organizations as well as clients and customers,” attribute this quote to someone from the other brand. It’s important to also include multimedia such as images and video and a logo that links to the company page.

Writing 165

Writing How To Video Facebook 165

Sword and the Script

OCTOBER 19, 2021

I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on.

Marketing 93

Marketing B2B Construction Consumer 93

PRSay

JANUARY 29, 2019

In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. According to SproutSocial research, 49 percent of people read 111 words or less on web pages.

Tourism 150

Tourism Employee Web Travel 150

Cision

FEBRUARY 13, 2017

Outlook for a client and iCalendar for work, for example. You can also manage multiple calendars within in one application, which is also useful. Accelerated Mobile Pages / Google News. There isn’t an explicit Google penalty not to, but AMP pages are reported to load many times faster than traditional HTML.

Google 244

Google Mobile How To Skype 244

The Proactive Report

SEPTEMBER 21, 2017

The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs. Do they bounce off or go to other pages? Give yourself that edge – be the applicant who can talk numbers and results. Why is measuring AVE’s a waste of time? They don’t measure what matters.

Measurement 113

Measurement Analytics Course Advertising 113

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. The “preferred page audience” feature is in line with their interests and ours. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. The “preferred page audience” feature is in line with their interests and ours. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. I am eternally grateful to all of our clients, co-workers, partners and friends who have made the last 15 years such an incredible ride.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

FEBRUARY 2, 2021

To provide the most value to your clients, it’s key to be aware of industry best practices and relevant techniques plus how to apply them to elevate your work. If you’re a whiz in your day-to-day and clients sing your praises, it might be time to supercharge your PR experience and position yourself as a credentialed leader in the field.

Study 96

Study Ethics Education Groups 96

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. It’s causing hallucinations and distorting realities. It’s daunting.

Data 0

Data Tools Technology Banking 0

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. This fall expect to see new offerings including Tamar Braxton headlining her own show, a televised version of the New York Post ‘s must-read “Page Six” and something called “The Jason Show.”

Sports 120

Sports Television Pitching Conference 120

Deirdre Breakenridge

MAY 6, 2015

Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. However, if you really want to get the “inside scoop” on this quickly growing mobile application, just ask a 20-year old. The “weird” random brand pages.

Instagram 150

Instagram Exercises Mobile Video 150

The Proactive Report

FEBRUARY 27, 2021

Copyright laws are applicable in most of the world. Frequently, the year of publication and a page number are also included. When you are making marketing efforts for your clients or your own company, plagiarism should be considered important. 4. Legal consequences. An author has the privilege of using a copier.

Engineering 130

Engineering Reputation Data Advertising 130

Communications Conversations

MARCH 1, 2019

I’ve been a part of a few different influencer projects with my clients (mostly larger, Fortune 500-level clients) over the last few years, and there’s a ton of work that goes into the process of managing these influencers from the minute you sign with them to the measurement of the content.

How To 99

How To Guidelines Creativity Examples 99

Shift Communications

DECEMBER 16, 2022

There was tons of operational and logistical planning with our owner operator clients and crew members. We ended up driving 20,000 local New Englanders to the McDonald’s hiring page, where they were able to check out openings and learn about the benefits we had been showcasing. Want to join the crew?

Brand 78

Brand Branding Consumer Storytelling 78

The Awards Blog

SEPTEMBER 11, 2019

Well, perhaps your client won the award.) When clients win an award, they may not know how best to use it as leverage to increase sales and brand equity. Dedicated Awards Page. on this page. You can discuss how the application was a lot more difficult than you anticipated. Congratulations! You won the award.

Google 59

Google Social Media Course Blogging 59

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. We run two websites, develop over twenty.NET applications, manage over 40 social media channels and send more than 5.3 The presenter spoke about page scoring and goal tracking. million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

Cision

JUNE 21, 2016

Make your pages a place that people want to go and be a brand they want to interact with. You’ve helped clients gain coverage in top publications. Anything you do during this time will put you steps ahead of your peers, and that is so valuable when you’re competing with hundreds of other applicants!

Social Media 227

Social Media Newspapers Reputation Community 227

PR Fuel

SEPTEMBER 16, 2021

A well-executed call to action will subtly point the way for potential clients or customers to take the next step. Leaving CTAs out of your marketing content will inevitably lose you potential clients, sales leads, and of course money. The point is they need to be in there somewhere. Why Is a Call to Action So Important?

Writing 97

Writing Resources Social Media Creativity 97

Shift Communications

JULY 21, 2017

Now, this doesn’t mean you need to work 9:00am-5:00pm every day sending out job applications. The biggest piece of advice I can give to new job seekers is to make your application stand out. Go on their LinkedIn page, check their bio on the company website, anything to get more information about them. All About the Resume.

Interviews 79

Interviews Analytics Banking Sports 79

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Konnect Agency

SEPTEMBER 13, 2019

Whether in hearing true motivations of my clients, reading the body language of my colleagues, communicating with clear intention, and driving for collaboration, my foundation of improvisation remains a heavily relied upon tool. Only by listening intently can one identify the key drivers for each client resulting in collaborative results.

Examples 75

Examples Training Agency Employee 75

5W PR

MARCH 23, 2018

Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. When our PR teams are able to place our clients on top-tier sites, it enhances the authority of the sites we are working with – ultimately increasing their rankings.

Interviews 84

Interviews Agency SEO Google 84

PR 20/20

JANUARY 20, 2020

Zapier is a solution that connects siloed applications into your data source of truth (ex: CRM, automation solution, list management tool) via automation. As Tim Anderson (@ TimetoAnderson ) puts it: “The Gmail integration has been huge for getting buy-in from clients’ sales team to use HubSpot Sales. Landing page performance.

System 65

System Data Facebook Tools 65

Shift Communications

MARCH 18, 2019

Don’t spend time researching agencies that focus on B2B tech clients if you want to be working on a consumer lifestyle. However, working in an agency, it’s so important to understand what is going on in your clients’ industries at any given time. How can I best come prepared on my first day? Shannon Steffen. Account Coordinator.

Agency 79

Agency B2B Internal International 79

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Rock the Status Quo

SEPTEMBER 9, 2014

Or, even more common, when you use client-provided photography in a brochure you are creating for them, with the client then promptly posting a PDF of that brochure on their website. In hopes of minimizing theft, I even put up a “ Fair Use of My Content ” page to answer questions.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Presspage

OCTOBER 3, 2017

“The SaaS concept provides you with the use of the software on a subscription basis, and the application resides elsewhere. [.] What does a SaaS company do for a client? An open and direct conversation, and zooming in on the issue you as a client may have, are key in the sales strategy. ” Source: SaaS for Dummies.

Software 94

Software System Company Web 94

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. I am eternally grateful to all of our clients, co-workers, partners and friends who have made the last 15 years such an incredible ride.

Financial 52

Financial Conference Agency Resources 52

wiredPRworks

JANUARY 3, 2020

Please note: client is responsible for updating profiles with recommended changes. Please note: client is responsible for updating profiles with recommended changes. . Please note: client is responsible for updating profiles with recommended changes. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Critical Mention

AUGUST 2, 2018

Everything from AI and virtual reality to digital business models and application program interfaces (API) are changing the way we think about our businesses. Media monitoring software , analytics, workflow applications and the like help PR pros to process data faster, thereby improving their relationships with their customers.

Technology 60

Technology Crisis Communications Pitching Software 60

Newsfile

FEBRUARY 28, 2024

It has applications across various fields but also raises concerns about misuse and job displacement. An op-ed (opposite the editorial page) is a guest article written by an expert or thought leader. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

wiredPRworks

JANUARY 3, 2020

Please note: client is responsible for updating profiles with recommended changes. Please note: client is responsible for updating profiles with recommended changes. . Please note: client is responsible for updating profiles with recommended changes. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package.

LinkedIn 52

LinkedIn Engineering SEO Training 52