Communications Conversations

OCTOBER 24, 2014

leading up to Halloween–why not capitalize on that trend in a different kinds of way? Case Studies Online marketing strategy halloween social media case study instagram case study instagram social media case study social media case study target instagram'

Instagram 146

Instagram Case Study Brand Branding 146

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. SpinSucks.

Case Study 120

Case Study Study Local Pitching 120

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

FEBRUARY 21, 2020

.: Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. We get together every other month to discuss trends, professional development and case studies. Writing a post about influencer marketing trends and I’m knee-deep in research. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age.

Case Study 94

Case Study Guidelines Study Creativity 94

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups.

B2B 147

B2B Pitching Case Study Local 147

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183

Blogging Comparison eBook Case Study 183

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Idea #1: Talking Points Trend Report.

Case Study 68

Case Study Trends Social Media Study 68

Communications Conversations

APRIL 17, 2020

Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Nice to see a local company doing that here in Minnesota. Domino’s uses Zoom to produce recruiting commercial. Very transparent. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

Pitching 130

Pitching System Google Local 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes.

Pitching 130

Pitching Television System Local 130

Communications Conversations

APRIL 13, 2017

Staying on that innovation topic, what trends are you keeping a close eye on in the digital realm that may impact AAN down the road? With that as a priority, we are keeping an eye on any VR and AR trends and how that may impact the way students and physicians learn. We are also keeping an eye on search trends.

Case Study 113

Case Study Study Analytics Meeting 113

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity 130

Publicity YouTube Advertising Advertising 130

Communications Conversations

SEPTEMBER 1, 2016

That’s not an indictment on professional organizations–it’s just a observation that no professional org is really doing a good job of providing consistent training and learning opportunities around social and digital topics (outside of MIMA, locally here in Minneapolis). Doesn’t sound all that hard, right?

Company 60

Company Case Study Internal International 60

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.

Pitching 130

Pitching Financial Small Business YouTube 130

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. It’s a useful way of spotting issues, trends, and themes. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 21, 2021

One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. If you saw a segment they did you liked or an article you read, mention that in your email. Show a journalist the love and that you are really paying attention to them.

Pitching 130

Pitching Television Media Interviews 130

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JANUARY 22, 2016

However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. How can this story be original, relevant, impactful and indicative of a national (or local) trend? Email makes it much easier to track and search the various materials and information received.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. In other words, we don’t know the impact that changes to customer perception may have on our business. So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Capitalize on recent trends. Data points drive press. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Critical Mention

AUGUST 19, 2018

This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies. It also examines how marketing professionals are navigating the ever-shifting media landscape, providing a useful guide on how to think more strategically in their marketing efforts to drive sales growth.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Communications Conversations

FEBRUARY 27, 2018

That means I need to do a lot of reading each month because I need: news to react to on the blog, trends to discuss on the podcast and both to share in the e-newsletter each week. I hope she continues with more of the professional-development/trend-based content, but regardless this is a blog that needs to be on your list.

Social Media 68

Social Media Blogging Media Airlines 68

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Email Benedict via benedict.nicholson@newswhip.com.

Technology 78

Technology Analysis Privacy Facebook 78

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Wherever your local association is, there’s an SAE for you.

Construction 68

Construction Healthcare Leadership Local 68

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. How can I improve my teaching to better train my students?

Education 150

Education Training Course Social Media 150

Presspage

OCTOBER 24, 2023

Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation. These tools facilitate seamless collaboration, ensuring that everyone is on the same page. Connect with Your Team.

Analytics 78

Analytics Digital PR Storytelling Local 78

Waxing UnLyrical

OCTOBER 26, 2016

With that perspective, we framed the report as a peer review to identify current trends and best practices. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. What do they post? When do they post?

Interviews 40

Interviews Analytics Social Media Survey 40