Case Study, Local, Media Training and Trends

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.

Training

Training Media Training Reputation Crisis Communications

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Sysomos, trending hashtags), he’s able to track what’s being said about him and his brand in real-time and pivot his media plan accordingly.

Case Study

Case Study Crisis Study Crisis Communications

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Move quickly.

Tools

Tools Case Study Media Training Local

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications

Communications Case Study Training Reputation

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

Pitching

Pitching System Google Local

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. What to Pitch When. This video should help you with what you pitch when.

Pitching

Pitching Television System Local

Pitch the Media

PR for Anyone

AUGUST 11, 2021

Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”

Pitching

Pitching Media Television How To

Land Media Using a Non-Profit

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

Real Estate

Real Estate Nonprofit Media Pitching

Why Publicity?

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity

Publicity YouTube Advertising Advertising

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching

Pitching Media Insurance Insurance

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.

Pitching

Pitching Financial Small Business YouTube

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising

Advertising Advertising Publicity YouTube

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

Pitching

Pitching Media Financial YouTube

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. If you saw a segment they did you liked or an article you read, mention that in your email. Show a journalist the love and that you are really paying attention to them.

Pitching

Pitching Television Media Interviews

What is Technology PR?

5W PR

JANUARY 31, 2024

Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology

Technology Product Launch Crisis Management Case Study

What to Pitch the Media in Spring

PR for Anyone

APRIL 6, 2022

But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. If you’d like to learn more, I launched my PR Playbook at www.YourPRPlayBook.com that really gives you a step-by-step on how to pitch the media and how to start having this amazing success.

Pitching

Pitching Television Media Real Estate