prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. Check him out on Facebook. Or via email. Connect with him on LinkedIn.

Crisis 251

Crisis Government Case Study Twitter 251

NewsWhip

FEBRUARY 3, 2023

Tech coverage takeaways Tech was by far the most written-about sector of the three we looked at, thanks to massive coverage of the likes of Facebook, Samsung, Tesla. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.

Report 88

Report Brand Branding Automotive 88

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. In addition, we launched a Facebook campaign to promote the video after it went live.

Case Study 94

Case Study Guidelines Study Creativity 94

Communications Conversations

MAY 12, 2023

Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. Note what was absent from my top 5 posts: Thought leadership.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Case Studies Technology and Crisis Communications' Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

Communications Conversations

FEBRUARY 21, 2020

We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments.

Social Media 157

Social Media Media LinkedIn Tourism 157

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. As an example, our client 98point6 is helping reduce the spread of COVID-19 by providing virtual, text-based primary care, and its Chief Medical Officer conducted a Facebook Live to answer patient questions.

Communications 88

Communications Case Study Conference Resources 88

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Communications Conversations

APRIL 17, 2020

Nice to see a local company doing that here in Minnesota. But, the decision to feature employee-generated content on the Walmart Facebook page was a big one. Very transparent. Very honest. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The conversation is on Facebook and Twitter, and possibly isn’t even accessible by you.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Head to the Asda Facebook page and you’ll see just how much people love reading these stories.

Storytelling 60

Storytelling Local Community Case Study 60

The Proactive Report

MARCH 14, 2017

You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. So every goal needs to have a time component built in: Increase fans on Facebook by 50% in the next three months. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Stuart Bruce

NOVEMBER 1, 2017

The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the way it plans and measures government communications work, but many of these improvements have still to be implemented across the rest of the public sector including local authorities and NHS trusts.

Measurement 68

Measurement Publicity Case Study Government 68

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Take the politics out of it,” she said. Don’t confuse urban and rural poverty.

Social Media 119

Social Media Conference Media Corporate 119

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. .

Technology 78

Technology Analysis Privacy Facebook 78

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We have got executives so used to big numbers that they want crazy things like one million Facebook fans, but for what?

Marketing 120

Marketing Analytics Measurement Data 120

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Facebook is his shop’s most productive channel, with thousands of followers and stellar engagement rates. Kerin Norton, Account Manager.

Case Study 92

Case Study Crisis Study Strategy 92

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids?

Energy 120

Energy Viral Storytelling Community 120

ZudePR

JANUARY 21, 2016

” My Klout score was in the mid-60s (with minimal use of Facebook). I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. Whitespark Local Pulse. I even had a system.

Digg 104

Digg SEO System Reddit 104

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS.

Television 75

Television Storytelling Groups System 75

MaccaPR

JUNE 16, 2016

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Calling the local police and saying a tiger was on the loose in the neighborhood. 6) Media gets in Free.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

MARCH 4, 2016

The story showed up in the Minneapolis Star Tribune, and a number of local outlets. Asking people to go from a web site (or Facebook page), where Mayo Clinic was doing a lot of the promotion for this event to Periscope to find Mayo Clinic was a little clumsy. As I mentioned above, the #ScopeScope was a success across social channels.

Fashion 60

Fashion Social Media Web Instagram 60

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. An unscheduled post may gain traction and continue to appear in newsfeeds long after a situation is resolved.

Interviews 40

Interviews Analytics Social Media Survey 40

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Chances are, they’re already a fan.

Case Study 166

Case Study Strategy Study Hotels 166

Melissa Agnes

OCTOBER 1, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. In the time that I wrote this post, they posted 3 updates to their Facebook page and 5 tweets. CDC & @TexasDSHS confirm 1st #Ebola case diagnosed in US. Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Norton's Notes

MAY 13, 2015

Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. I spend the most time on Facebook, but I love Instagram. What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). Written by Michelle Kane, Voice Matters LLC. Your client can begin gathering online reviews simply by asking for them.

Reputation 79

Reputation Infographics Crisis Management Local 79

PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. You can create any kind of call-to-action you want – download a free report, sign up for our newsletter, join our Facebook page, schedule a phone consultation, check out our website to learn more.

Newspapers 60

Newspapers Local Case Study Writing 60