Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Facebook Will Curtail Unpaid Ads by Brands” [link]. “Facebook Cuts Brands’ Reach Once Again” [link]. The topics of conversation?

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Case Study Social Media Study Media 88

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Study Measurement Pinterest 40

Shift Communications

JULY 26, 2017

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. In order for G.W. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. If you’re not prepared, you may wind up being steamrolled, or worse — saying something you’ll regret. Even if G.W. We recommend G.W.

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Case Study Crisis Management Crisis Study 94

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. Why: This is one of our favorite social PR cases/campaigns of all time.

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Case Study Study Community Social Media 40

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. What a Duck Can Do For “Social” Media Relations.

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Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Whistleblower Frances Haugen has managed to break through where previous Facebook critics have not. Haugen has also benefited from good timing. Until you can’t.

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Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. All players are working on solutions to keep advertising effective. . It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

Prohibition

AUGUST 26, 2019

Looking to increase awareness of the number of exciting days out available at the much-loved Leeds shopping centre, The Light approached us to create their latest brand video which is here on Facebook.

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Case Study Video Study Film 48

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. 49 Facebook pics uploaded. But, when it’s done well, it can be a boon to companies and clients.

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Shift Communications

APRIL 11, 2018

In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after.

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Crisis Communications Facebook Crisis Communications 95

Communications Conversations

MAY 4, 2016

They have a private Facebook group to do the same. The key is execution. The Skimm does a lot right here. They organize a quarterly call for Skimmbassadors where they can connect and learn about what’s coming next. They even have a special web page devoted exclusively to updates and Skimm news.

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Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. impressions of people using that hash tag on Twitter and Facebook. This year for commencement, we partnered with our live streaming vendor to broadcast our two ceremonies on Facebook Live. In fact, we had 2.9

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Case Study Journalism Study Instagram 113

Communications Conversations

OCTOBER 14, 2015

If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in your feeds last Wednesday. While they showed up fairly consistently throughout the day, there were bunches of tweets, Instagram pics and Facebook posts that did not receive responses.

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Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. I will share from Instagram to Facebook.

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Instagram B2C YouTube Facebook 214

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! I hope you like it.

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Case Study Social Media Study Media 28

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

prTini

FEBRUARY 3, 2015

Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini.

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Case Study Study Twitter Advertising 28

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? A quick look at their Twitter, Facebook and Instagram feeds find no promotional mentions of the new site. Well, maybe not entirely. And it seems to be working.

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Case Study Crisis Study Instagram 88

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. The moral of this story is not that Apple needs to get on the Twitter or have a Facebook presence. Apple: A Case Study in Why Brands Should Control Their Stories. It is hard to regain control of an often uncontrollable situation if you never had control in the first place.

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Case Study Study Brand Branding 74

Landis PR

NOVEMBER 26, 2022

Popular social media platforms like Facebook, Instagram, and Twitter have billions of daily users who love to follow their favorite tech brands. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services.

Company 98

Company Communications Case Study Engineering 98

prTini

MARCH 29, 2016

Then, we created highly targeted Facebook advertising campaigns to amplify the articles aimed toward Columbus-based brewery founders, owners, managers and employees (based on emails and listed employees), plus local food/beer influencers and Brewers Association members. Using paid social to amplify earned media is a smart way to start.

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Case Study Advertising Advertising Media Relations 28

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

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Instagram Twitter Social Media B2C 62

Communications Conversations

AUGUST 21, 2015

Facebook was abuzz. How can we do that if employees are spouting off left and right on LinkedIn, Twitter and Facebook? Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written.

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Case Study Employee Study Guidelines 60

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

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Mobile Facebook Social Media Instagram 60

Deirdre Breakenridge

DECEMBER 18, 2017

Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Take those things and practice with them.

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Case Study Trends Instagram Social Media 224

The Stalwart Blog

JANUARY 5, 2020

Let me explain, I put this Facebook photo up on my page during the holiday season and, admittedly, got a lot of laughs from other veterans like myself. He wound up unfriending me on Facebook. I offer it here as a good case study for others. On Day One of the New Year, I picked up a new client. Yeah – not kidding.

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Crisis Case Study Facebook Internal 97

Melissa Agnes

AUGUST 4, 2014

This story has taken off today, making headlines, and the hotel has since removed this policy from their website and posted the following statement to Facebook: “The policy regarding wedding fines was put on our site as a tongue-in-cheek response to a wedding many years ago. Case Studies' ” Are you kidding me?

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Hotels Policies Case Study Study 242

Melissa Agnes

MAY 21, 2014

Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. Case Studies Crisis and Issues Management' changing them often.” ” And this is absolutely the raw truth.

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Case Study Crisis Study System 213

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually. Photos via the BledCom Facebook page with thanks.

Communications 129

Communications Software Internal International 129

Melissa Agnes

MARCH 13, 2014

The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms. If nowhere else, this should have been included within the airline’s Facebook posts and tweets. Case Studies' Meeting today’s real-time demand.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Remote PR Jobs

SEPTEMBER 25, 2023

While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. Owned Media Owned media is content you’re in full control of.

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Media Pinterest LinkedIn Case Study 100

Stern + Associates

MAY 11, 2022

This constituted a 90% reduction time compared to past attempts to deal with similar viruses like SARS or MERS, according to a new case study led by Lakhani and Iansiti. Some organizations think machine learning is about superhuman powers that are the exclusive domain of companies like Facebook, Google and Microsoft,” says Lakhani.

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Case Study Analytics Study Financial 62

Stephen Waddington

JANUARY 19, 2021

The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets. The big four: Amazon, Apple, Facebook, and Google Big tech has had a good crisis. Galloway calls out Amazon, Apple, Facebook, and Google. Netflix replaced cinema. Shopify supported online retail.

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Retail Crisis Education Airlines 113

Melissa Agnes

AUGUST 15, 2014

Facebook Eliminates Like Gating – What Does This Mean for Your Business? If you run your sweepstakes or contests on Facebook, you’re in for some big changes come November. A good (and quick to read) case study on this week’s Crisis Intelligence theme: leadership in a crisis, by @jhemusinsignia.

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Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. Check him out on Facebook. Be sure to subscribe and leave us a review on iTunes and/or Stitcher. Or via email. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Tim on Twitter: @T_Burrows.

Crisis 251

Crisis Government Case Study Twitter 251

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. In addition, it will be played on all Gulf Air flights for the whole month of September and currently has over 200,000 likes on the Gulf Air Facebook Fan Page. Case Studies Crisis Prevention' They are waiting for YouTube to correct the mistake.).

Healthcare 238

Healthcare Social Media Media Case Study 238