ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). 6: Instead: Tell rich, meaningful stories about the people who make up your company. Don’t: Talk about events only you care about.

Case Study 166

Case Study Strategy Study Hotels 166

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 101

Case Study Marketing Study Content Marketing 101

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. The pandemic is laying bear companies that haven’t prioritized content. I’m talking about content in all its glory. For some, this is intuitive.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Sword and the Script

JULY 19, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. On point with what most companies would do, no question. At least, most larger companies. Let’s take a closer look. So, no big surprise here.

Company 60

Company Case Study Infographics Study 60

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing.

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media Case Study SEO 100

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. But, there’s more to the story.

Case Study 100

Case Study B2B Survey Education 100

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. It’s a smart upstart company whose clients are unlikely to be representative of all rideshare drivers, presumably due to lack of awareness across customer demographics and geography. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement. type insights.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic.

Social Media 113

Social Media Infographics Media Customer Service 113

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. For a general audience, you’ll also want to gather high-level data on age, industry, company name, title, etc. They’re not looking for your company. Gut instinct has a place in content marketing, but not if it goes unchecked.

Strategy 108

Strategy How To Content Marketing Analysis 108

ISEBOX

JANUARY 6, 2016

Case Studies & Client Testimonials. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. ISEBOX is an innovative multimedia news release platform that’s enhancing the way companies showcase stories and distribute quality content to journalists.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

The Stalwart Blog

DECEMBER 18, 2015

However, things are changing and that is no longer the case. Now more than ever, companies need to be their own broadcaster. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Karen Freberg

DECEMBER 21, 2017

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. Visual summaries as infographics.

Sports 47

Sports Brand Branding Case Study 47

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). Want weekly PR case studies delivered directly to your inbox? Twitter Not Top Spot for Influencing Holiday Shoppers. S ign up today !

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. People and companies just looking for a click. How to Get Your First 1,000 Real Facebook Fans (Infographic). I mean, I know blogging is still new to some people/companies, but c’mon now… How to Start a Successful Blog…Today! Just so many rehashed posts.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Case studies, customer testimonials: 23%. Vendor website: 33%. Analyst content (Gartner, Forrester, etc.): Live, in-person demo: 26%.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Most of the time I’m affected is when I read non-fiction (biographies or case studies). Several companies come immediately to mind. It’s an “everyone drank the Kool-Aid feeling.”. I read a lot —probably two books a week.

Conference 40

Conference Meeting Case Study Film 40

The Hoffman Agency

DECEMBER 7, 2017

Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

5W PR

FEBRUARY 5, 2024

Ultimately, the best approach will depend on the specific goals and target audience of the company. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Understanding parents Parents have a lot on their plate.

Marketing 78

Marketing Case Study Infographics Survey 78