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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset.

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The Tricks and Treats of Building an Infographic

Shift Communications

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Or where they’re buying them? Zach Burrus.


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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Infographics. Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

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How to Drive Traffic & Lift Awareness With 8 Types of Content


Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. Case Studies. How to do it?

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

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Optimizing Impact in Investor Communications


Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.