ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . PR agencies always include case studies for this reason. Data has shown that 41.5% Offer examples and stories. Examples are very powerful in any sales situation.

Case Study 304

Case Study Infographics Data Energy 304

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one case study. Consider this infographic that I created.

Infographics 77

Infographics Pinterest Case Study Facebook 77

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

B2B 95

B2B Case Study Survey eBook 95

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. Case Studies. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. With Bike Walk Move, my partners (Mod & Co.)

Case Study 166

Case Study Strategy Study Hotels 166

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. For content, this included: Listicles.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. According to LinkedIn, a whopping 78 percent of marketers expect to increase their content budget next year. I’m talking about content in all its glory.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 88

B2B Report Survey Marketing 88

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing SEO Case Study How To 86

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best. What is it that they’re trying to achieve? Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Download the full report>> Social Media Case Studies 2015 media online news online newsrooms online PR report SEO trends visual content' Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 114

B2B Marketing Survey Software 114

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. Usually when there two sides dogmatically arguing the truth is somewhere in between. I’ve found that to be about right with registration pages too.

B2B 118

B2B Mobile Content Marketing SEO 118

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Contently - Strategy

MARCH 15, 2019

On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. If you tell 10 new freelance hires to “read the archives,” expect maybe two or three to walk away with the same vision you have in your head.

Company 105

Company Pitching System Interviews 105

Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. We've a stack of case studies that illustrate these points and would love to talk them through with you.

B2B 60

B2B Report Case Study Infographics 60

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

AUGUST 5, 2016

Infographics are liked and shared on social media 3X more than other any other type of content. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. Content with relevant images gets 94% more views than text alone.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. You can use it to highlight the benefits of your product, rather than the features, which is a common mistake.

Publicity 87

Publicity Case Study Infographics Energy 87

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108