PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. Illustration credit: topper ].

Trends 126

Trends Pitching Twitter Nonprofit 126

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey.

Meeting 97

Meeting Handbook Newspapers Government 97

NewsWhip

AUGUST 9, 2022

It shares its discoveries directly with consumers and works with organizations too, so they can protect their image and clients. “I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. It’s important we get it right, so we’re really careful.”.

Government 78

Government Journalism Advertising Advertising 78

Cision

MAY 24, 2016

With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with your brand. Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. You’ve worked for government officials, nonprofits and other brands.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? What drew you to the field of health and life science communication?

Reputation 120

Reputation Newspapers Sports Travel 120

Maxim Behar

SEPTEMBER 13, 2023

But the inaction of a huge series of Bulgarian governments that have no desire to even show what Bulgaria is like outside the borders. I really hope this government can come out of this “mish-mash” that is here in the Bulgarian political PR landscape and say, "We have to do something now and show what Bulgaria is.".

Tourism 64

Tourism Government Crisis Meeting 64

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

DECEMBER 25, 2018

The Off Script series is a question an answer style interview published here about once per month. Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. 6) Government communicators must build trust. 1) Customers are in control.

Marketing 60

Marketing Government Interviews Technology 60

PRSay

JULY 23, 2019

The North Korean government sentenced them to 12 years of hard labor for illegal entry into the country. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. I feel as though I can have much more of a direct impact and build real relationships.

Conference 97

Conference Internal International Travel 97

Bianchi Biz Blog

NOVEMBER 11, 2021

YES, it might be easier … but it’s not more effective for your brand. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 79

Automotive Media Report Print 79

Maxim Behar

SEPTEMBER 13, 2023

But the inaction of a huge series of Bulgarian governments that have no desire to even show what Bulgaria is like outside the borders. I really hope this government can come out of this “mish-mash” that is here in the Bulgarian political PR landscape and say, "We have to do something now and show what Bulgaria is.".

Tourism 52

Tourism Government Crisis Meeting 52

Cision

MARCH 15, 2016

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. What are brands doing differently?

Creativity 120

Creativity Conference Media Relations Government 120

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past. governance.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. How did you get your start in PR? Want to brush up on your basic PR skills? Get our free PR Starter Kit today!

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? Want to be interviewed for the Off Script series? 33: Bryan Young.

Interviews 64

Interviews Software Government Journalism 64

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness.

Google 119

Google Data Government Social Media 119

OnePitch

SEPTEMBER 27, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. You can even toggle too if you have a favorite tech brand like Samsung or Tesla or it has its own tab, Facebook. You’ve also then even come from a government publication and Wisconsin journalism, all this stuff.

Pitching 80

Pitching Writing Interviews Policies 80

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. It’s a theme that Topi? It’s a race to the bottom.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. A brand can’t be neglected; it’s the first interaction a potential customer has with you and can determine if they move forward in the sales process. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

Marketing 66

Marketing Data Interviews Agency 66

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest.

Privacy 60

Privacy Hotels Film Data 60

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Very new, very hot type brands to be working with. Can corporations really be ethical media enterprises? Why isn’t this us? .”

Ethics 72

Ethics Agency Journalism Corporate 72

Beyond PR

APRIL 11, 2016

This week’s highlights include an update on Jim VandeHei’s move from POLITICO, an executive editor promotion at Conde Nast Traveler, and an interview with Global National’s Parliamentary correspondent. The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism.

Travel 40

Travel Media Enterprise Policies 40

Flatiron Communications

JANUARY 12, 2017

Trump and his operatives rewrote the rules of discourse and disclosure and that this insidious new PR paradigm may apply to other government sectors, as well as to business, entertainment, academia, science, medicine, etc. It prefers live TV interviews (vs. When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve. PR, marketing, sales and journalism.

Marketing 70

Marketing Ethics Interviews Meeting 70

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. flexibility.

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. My degree and early work was in broadcast journalism. I have had a lot of exposure to the government side of public affairs. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Occasionally, she counseled clients in the arts, business, government, and education. ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Sword and the Script

APRIL 17, 2018

I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. There are other variables that can impact the decision making, including industry-specific requirements, compliance and governance, security, and of course, budget. We are always looking for good people to interview about.

Marketing 63

Marketing Technology Data System 63

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Norton's Notes

DECEMBER 21, 2014

The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. His impressive background includes being a former elite endurance athlete who went on to medical school with a BA level in Biology. jasonferruggia.com.

Blogging 44

Blogging Training Exercises Sports 44

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers.

Communications 81

Communications How To Blogging Content Marketing 81