ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. ” As a steward of brand reputations and a leader of our industry, it can do better.

Policies 309

Policies Creativity Reputation Groups 309

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. There have been increasing calls for businesses to partner with governments on developing and implementing emerging technologies.

Government 88

Government Survey Technology Ethics 88

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. The Canadian government in particular initiated a number of highly engaged programs of support. .

Brand 142

Brand Branding Exercises Healthcare 142

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Remote PR Jobs

SEPTEMBER 25, 2023

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

JULY 22, 2019

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved. New York Fashion Week was Feb.

Training 97

Training Brand Branding Fashion 97

PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers?

Communications 180

Communications Sports Corporate Government 180

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. Illustration credit: topper ].

Trends 126

Trends Pitching Twitter Nonprofit 126

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

NewsWhip

AUGUST 9, 2022

Today, misinformation impacts everyone from brands to governments to health-care organizations, among many others. Misleading media reports can also lead to a host of issues including people making poor lifestyle choices to growing their mistrust in governments and institutions.

Government 78

Government Journalism Advertising Advertising 78

NewsWhip

SEPTEMBER 26, 2019

Outraged over lack of action on the part of governments to help solve the problem of global climate change, people of all ages took to the streets, demanding a commitment to a solution. Top Instagram Posts from Brands. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Pay-to-play.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

NOVEMBER 11, 2021

YES, it might be easier … but it’s not more effective for your brand. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 79

Automotive Media Report Print 79

PR in High Definition

MARCH 24, 2021

Volvo announced plans to sell only electric cars by 2030 , while Volkswagen says it will sell 1m electric or hybrid cars this year, a huge target that further shows the acceleration of sustainability initiatives among brands.

Trends 96

Trends Retail Automotive Google 96

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. Best pillars include personal stories, employer branding, social responsibility and thought leadership. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Maxim Behar

SEPTEMBER 13, 2023

But the inaction of a huge series of Bulgarian governments that have no desire to even show what Bulgaria is like outside the borders. I really hope this government can come out of this “mish-mash” that is here in the Bulgarian political PR landscape and say, "We have to do something now and show what Bulgaria is.".

Tourism 64

Tourism Government Crisis Meeting 64

Cision

APRIL 14, 2015

Here are some top takeaways during the keynote session “Achieving the Nirvana of Communications: How Bayer hit the ‘C-suite spot,’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr. The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? The most important elements for life science companies are: 1.

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Prohibition

MARCH 29, 2021

Within the space of 28 days, we’ve seen some major social media updates, witnessed Facebook and the Australian media wage the worlds shortest war and our channels were also graced with the gross combination that was Heinz baked beans on Weetabix – and of course the wildly hilarious responses that brands fired back with.

Social Media 62

Social Media Trends Media Instagram 62

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. I was the gaming reporter for the last 11 years covering the casino industry for the Las Vegas Review-Journal and dealing day-to-day with corporate communications folks from the various gaming companies.

Corporate 0

Corporate Airlines Financial Journalism 0

Flack's Revenge

FEBRUARY 16, 2017

And any discussion about solutions inevitably gets into areas like censorship, free speech, the roles of media and the government, and the responsibility of business. If they don’t, their brands and reputations (and hence businesses) will take a beating. I completely disagree. Why not open them up, like open source software?

Reddit 168

Reddit Government Google System 168

Maxim Behar

SEPTEMBER 13, 2023

But the inaction of a huge series of Bulgarian governments that have no desire to even show what Bulgaria is like outside the borders. I really hope this government can come out of this “mish-mash” that is here in the Bulgarian political PR landscape and say, "We have to do something now and show what Bulgaria is.".

Tourism 52

Tourism Government Crisis Meeting 52

PRSay

JULY 23, 2019

The North Korean government sentenced them to 12 years of hard labor for illegal entry into the country. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97

Cision

MARCH 15, 2016

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. What are brands doing differently?

Creativity 120

Creativity Conference Media Relations Government 120

PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . This involves having rules that govern behaviour and decision-making and against which we will be judged. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Shift Communications

AUGUST 29, 2023

While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has.

Survey 60

Survey How To Storytelling Corporate 60