Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. Get in the know.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Partners with the same values.

Company 174

Company Conference Corporate Leadership 174

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For instance Google and Microsoft both have large data centers in Finland.

Radio 64

Radio Pinterest Television Government 64

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

Deirdre Breakenridge

JUNE 4, 2019

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. Show you care about the people behind your organization and brand.

Ethics 218

Ethics Social Media Energy Interviews 218

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy? Put some thought into these important questions and launch your personal brand intelligently. That would be wise.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. Here are our five key takeaways from the conversation. Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.14

Government 88

Government Survey Technology Ethics 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. In this climate, we have seen how quickly a tweet can cause an unexpected chain reaction against a brand! Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths.

Local 227

Local Energy Agency Policies 227

Barokas

SEPTEMBER 12, 2019

Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. The goal here is to reduce the time, money, and energy output required to create content, over the long term. Here’s how: Reduce.

Strategy 84

Strategy Case Study Energy Banking 84

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Stephen Waddington

NOVEMBER 1, 2021

The energy sector accounts for a quarter of all emissions. Until business is forced to account for carbon, doing the right thing by the environment requires bold leadership and brave businesses that are prepared to make a stand. The BP carbon footprint campaign led to another significant marketing misdirection.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Melissa Agnes is a crisis management strategist and keynote speaker who helps global brands and governments prevent and manage a wide range of issues and crises. President and co-founder of Agnes + Day Inc.,

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Contently - Strategy

MARCH 22, 2021

They also developed a dramatic “sonic brand”—the NFL on Fox pregame music—that would soon have half of America running through a brick wall—and to the TV—the moment they heard it. ?. Publish unique and provocative research and thought leadership when everyone else is posting generic how-tos. They invested in up-and-coming talent.

Television 122

Television Content Marketing Sports Marketing 122

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. So, how did your leadership team cope with COVID-19? And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

PRSay

FEBRUARY 20, 2018

The group agreed that D&I must be integrated into a company’s strategic plan and championed by leadership across business lines. We tell our associates ‘you are the brand’ and need to make sure we are who we say we are. As a strategy, it can help drive change and encourage innovation. Building a diverse team. Stevens said. “We

Employee 128

Employee Groups Energy Resources 128

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories.

Publicity 146

Publicity Newspapers Journalism Energy 146

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence.

Training 159

Training Pitching Writing Video 159

Cision

DECEMBER 16, 2016

I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade. The insight that I am able to bring to POLITICO is that the strength of the organization is the people behind the brand. How did you gain those skills and how do you best hone them in your leadership positions?

Policies 120

Policies Ethics Journalism Leadership 120

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. So, how did your leadership team cope with COVID-19? And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

Communications Conversations

DECEMBER 11, 2020

I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week. The con’s were not being able to read the room or feel the energy during an interview. For the first 2 weeks, I think I managed nearly 20 hours of M&Gs across the 3 brands I oversee.

Interviews 185

Interviews Meeting Video Energy 185

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

Shift Communications

DECEMBER 14, 2016

We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. You’ll also want to be cognizant of any upcoming changes in company leadership. Do you know who you are? Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. In that case, maybe we should drink more coffee because sometimes, and for all the right reasons, we need that extra burst of energy! The difference?

Exercises 71

Exercises Employee Energy Communications 71

Sword and the Script

MAY 1, 2018

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. B2B Customers Want Thought Leadership. Hudnall’s Huddle: Does Brand Strategy Matter? If buyers don’t think a particular medium or tactic is valuable, they are probably right. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

Barokas

DECEMBER 20, 2017

There are developments relating to energy in all branches of federal government that we need to report on. We think our industry benefits from branding through in-person contact. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable.

Construction 68

Construction Healthcare Leadership Local 68

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. What’s important is that it gets your brand out there with searchable content and helps you shape a point of view on relevant topics. Participate.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97