PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Landis PR

NOVEMBER 1, 2021

Most organizations focus most of their communications energy on the first element: What do we want to say? What is our key messaging, brand voice and tagline? Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there.

Reputation 52

Reputation Customer Service Analysis Exercises 52

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. In that case, maybe we should drink more coffee because sometimes, and for all the right reasons, we need that extra burst of energy! The difference?

Exercises 71

Exercises Employee Energy Communications 71

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? If we, as communicators, stop providing ‘trust energy’ into our companies, it drops suddenly,” he said, likening trust to a helicopter — rather than an airplane — requiring constant work to stay aloft. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Communications Conversations

DECEMBER 11, 2020

Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week.

Interviews 185

Interviews Meeting Video Energy 185

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. What’s important is that it gets your brand out there with searchable content and helps you shape a point of view on relevant topics. Participate.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

FEBRUARY 6, 2018

Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries. While not always easy, changing your mindset can give you the boost of energy to make it a meaningful trip. And we then must be able to help our leaders (and employees) articulate it.

Energy 68

Energy Corporate Travel Internal 68

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society.

Energy 53

Energy Measurement Internal International 53

Offleash

MAY 2, 2018

Employees who passively reap the benefits of a wonderful culture without contributing or participating are not in it for the long term, and leadership that merely observes culture from the sidelines is missing a golden opportunity. I was young, and I was excited by the energy and the opportunity to work on something bigger than me.

Strategy 40

Strategy Policies Healthcare Leadership 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 81

Sports Agency Industry Creativity 81

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Some of the signals?

How To 60

How To Software System Employee 60

PR 20/20

MAY 12, 2016

Turn to agencies with demonstrated track records of success, starting with their own brands. Evaluate the strength of their website, the power of their staff’s personal brands, the value and frequency of content on their blog, and their reach and engagement in social networks. An agency cannot make your business or brand remarkable.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

How To 111

How To Transportation Content Marketing Healthcare 111

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you.

Writing 114

Writing Social Media SEO Blogging 114