ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. The energy sector accounts for a quarter of all emissions. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Barokas

JULY 3, 2019

It reported that approximately 60 percent of business decision makers say thought leadership has directly led to awarding business to the organization that created the content. When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste. Yes, whitepapers add value. Remember to gate it.

Case Study 100

Case Study B2B Survey Education 100

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Speaking gig with an internal thought leader. Technology.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

Conference 145

Conference Nonprofit Energy Mobile 145

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. If you’re struggling to find your true purpose, lacking energy, or you feel like you’re not reaching your full potential, then SAVERS and all of the advice in The Miracle Morning is a way to unlock your passion and transform your life.

Crisis 0

Crisis Journalism Hotels Case Study 0

Barokas

DECEMBER 20, 2017

There are developments relating to energy in all branches of federal government that we need to report on. We think our industry benefits from branding through in-person contact. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable.

Construction 68

Construction Healthcare Leadership Local 68

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. That’s ego, I know; it’s something I’m working on.

Energy 53

Energy Measurement Internal International 53

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

MAY 1, 2018

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. B2B Customers Want Thought Leadership. Hudnall’s Huddle: Does Brand Strategy Matter? If buyers don’t think a particular medium or tactic is valuable, they are probably right. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts. But are you missing out by limiting your geographic influence? What is your press release’s purpose?

Local 40

Local Internal International Energy 40

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. Often, this is announcing a new product, service, or opportunity.

SEO 52

SEO Writing Local Product Launch 52

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Mallory is full of energy and positive attitude. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities.

Groups 60

Groups Internal International Conference 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Adding dozens of followers on Twitter is useless to you unless they are potential customers whose business you might secure.

Social Media 40

Social Media Insurance Insurance Healthcare 40

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. He runs Stuart Bruce Associates.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: She write, speaks, and advises on internal communication.​. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. That is what we do best.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors.

Nonprofit 76

Nonprofit Tools Marketing Skype 76