Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. 1,000+ employees. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Critical Mention

JANUARY 22, 2020

Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. I often tell our employees that collectively, they are the smartest group of people I know, and I believe that wholeheartedly,” Yount said.

Television 80

Television Radio Analytics YouTube 80

Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. Sound was a mixed blessing for Polansky.

Company 97

Company Consumer Radio Employee 97

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. Share Tweet Share. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Communications Conversations

MAY 11, 2017

Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). Not in the traditional way you might think about spokespeople–more in a social way. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Technology 198

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Collect Market Data.

Creativity 102

Creativity Data Measurement Product Launch 102

Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. We work hard to maintain our position as the leading real-time aggregator of live television and radio content.

Television 74

Television Radio Media Analytics 74

Burrelles Fresh Ideas

MAY 14, 2024

They can also be beneficial for podcasts or radio shows to boost SEO. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 93

Social Media Media Video SEO 93

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

AUGUST 1, 2019

In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. The post Top Tips for Handling a PR Crisis appeared first on Shonali Burke Consulting.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. Lasker has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis. Lasker, Founder and CEO of News Exposure. . Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. I first “heard” about Andrea on Twitter, as she regularly interacts with some of my favorite radio personalities of KFAN’s Power Trip Morning Show. Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Flatiron Communications

APRIL 17, 2020

This is mostly true, except for the brand-focused story angles that are supportive, not exploitive, of the tragic circumstances in which we now find ourselves. When thinking about which stakeholders need to know what and when during a crisis, most savvy C-Suiters put employees at the top of the list.

Crisis 56

Crisis Internal International Radio 56

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 72

Writing How To Media Guidelines 72

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. Why don’t you start off by telling us a little bit more about yourself and your career? Since I was 16, I’ve been in communications.

Ethics 79

Ethics Publicity Radio Local 79

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. It’s not an ad or a commercial – It’s a bona-fide news story. It cements your expertise.

Publicity 45

Publicity Construction Television Radio 45

Communications Conversations

DECEMBER 11, 2020

Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. I think overall I felt like I had decent communication throughout the process, but it sure made the radio-silence moments a little more intense.

Interviews 185

Interviews Meeting Video Energy 185

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here activate employees on social and facilitate word-of-mouth. Something else was going on. Practical Value: I can make you famous.

Energy 120

Energy Viral Storytelling Community 120