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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

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Is Pinterest the most underutilized tool in social media?

Communications Conversations

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above?

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Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #1: Quora.

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6 Tips to Become a Pinterest PR Pro

Cision

Pinterest has evolved a lot in the past few weeks. More importantly, how can use them to your brand’s advantage? Joining a social network is easy; staying with one is hard. Joining a social network is easy; staying with one is hard. Why should your brand be on Pinterest? What do they mean for you?

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Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

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7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

Deirdre Breakenridge

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. For me, there was little to no reason for me to have a public-facing Pinterest account. Perform a digital audit. Location matters. and saw results instantly.

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