Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. Why Pinterest?

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

JULY 16, 2015

Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! They may embrace Instagram but avoid Pinterest. What imagery encapsulates the brand? What photos and videos share the brand’s story best?

Instagram 120

Instagram Brand Branding Pinterest 120

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Pinterest announce ‘creator code’ content policy.

Social Media 62

Social Media Reddit Trends Pinterest 62

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Communications Conversations

SEPTEMBER 19, 2019

Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet.

Brand 60

Brand Branding Pinterest Case Study 60

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 142

Analysis Tools Software SMB 142

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Prohibition

JULY 21, 2022

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. Sometimes I’m working for a retained client and other times for a new brand. Pinterest! What do you love most about your job? No two days are the same!

Meeting 48

Meeting Pinterest Creativity Energy 48

ReimaginePR

JULY 25, 2016

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. This is huge for businesses since it can help showcase “the human behind the brand”—a crucial element for conversions. Snapchat intimidates people the most, but it really shouldn’t.

Social Media 120

Social Media Technology Pinterest Instagram 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Pinterest ( @Pinterest ): No articles, all images.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

JANUARY 11, 2021

How and why consumers choose brands, products and services, and how they purchase from them. How has Unwritten managed the creative process during lockdown? We’ve tried to recreate as much of the ‘in-person’ creative process sessions as possible via video calls.

Marketing 78

Marketing Training Pinterest Creativity 78

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Pinterest would be a useful platform. Need to know what people are saying about your brand online?

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Konnect Agency

DECEMBER 8, 2021

A well-developed paid social conversion campaign consists of a full campaign strategy to increase awareness of your brand, showcase your industry expertise, and expand viewers’ product knowledge — which can all lead to an increased likelihood of sales. Pinterest offers in-app purchasing through the use of buyable pins.

Social Media 59

Social Media Agency Media Pinterest 59

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on Pinterest. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Keep an eye on all things relevant for your brand. 65+ year olds are Facebook’s fastest growing audience segment.

Small Business 71

Small Business Advertising Advertising Social Media 71

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Pinterest was gaining a lot of momentum by integrating with Facebook and was about to raise $37 million dollars in VC funding to Instagram’s $7 million. Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

wiredPRworks

APRIL 3, 2017

Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook. Updating the branded content tag. Pinterest Social Media News April 2017. Rethinking Pinterest as a Catalog.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

How To 103

How To Media Advertising Advertising 103

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Pinterest: This platform is all about the imagery. If you’ve been following the series, your press release looks damn good by now.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

AUGUST 17, 2015

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Prohibition

NOVEMBER 6, 2021

You can use social platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest to promote your business. You can also use Pinterest to promote your website and to share your business goals. The only difference is that you are targeting people who have already heard of your brand. So, how do you make this happen?

Social Media 62

Social Media Media Advertising Advertising 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands Taking a Stand on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Here are four questions my peers often ask and some insights. Will people (e.g. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Want to build better relationships for your brand? You can follow Angie’s adventures in both travel and communications on Twitter , Facebook , Instagram and Pinterest. . The selection process has evolved, too.

Hotels 120

Hotels Tourism Travel Pinterest 120

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. At the same time, we haven’t lost sight of what has not (and likely will not) change.

Strategy 78

Strategy Media Storytelling Measurement 78

Shift Communications

SEPTEMBER 3, 2015

Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Also consider adding buttons that direct to the blog’s social media – Facebook, Instagram, Twitter, and Pinterest are four great pillars. 1) Offer reliably awesome content. 3) Master the art of promotion.

Blogging 60

Blogging Mobile Pinterest Creativity 60

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Sloppy Joe Sauce and Lesson in Listening. You do listen, right? You should.

Case Study 80

Case Study Social Media Study Pinterest 80

Shift Communications

JUNE 19, 2015

When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing. The FTC decided this week to give us all a little more guidance about what sort of posts require disclosure and what does not when talking about brands and products online. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Start a Pinterest or other file of good PR ideas and look at it often. All this even though the brand had no new product offering or any news at all. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120