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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

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6 Tips to Become a Pinterest PR Pro

Cision

Pinterest has evolved a lot in the past few weeks. Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? What do they mean for you?

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Non-Alcoholic Cocktail Alternatives Have Great Marketing Opportunities around St. Patricks Day

5W PR

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.

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Is Pinterest the most underutilized tool in social media?

Communications Conversations

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above?

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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power.

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Guiding Customers from Inspiration to Action

Cision

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. You can also inspire creativity and action simultaneously.

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

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