Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. In some ways, innovation in marketing is like positioning – it’s a mindset.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs.

How PR pros can break out of a creative rut

PR Daily

Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 3) Creativity is the Soul of CMO.

Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. 1) Content marketers as librarians . “If Does Blockchain Really Have Marketing Potential?

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest

PR Daily

CNBC reported : If you’re determined to score the $10,000 grand prize, you’ll first need to find one of Coke’s 50,000 touchscreen Freestyle machines nationwide that dispense a wide variety of the company’s fountain drink brands. A refreshing marketing mix. Marketing PR

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. Thinking Creatively about Recruiting Events.

4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

PR Warrior

The post 4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report appeared first on PR Warrior | Trevor Young. Content marketing Buffer Creative Market Jeni's Splendid Ice Cream MailChimp

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. They are gifted contributors to our marketing and PR teams. Having managed both creative and analytical people over the years has taught me a few things.

3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

Brand 152

4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard.

Brand 134

7 ways to reignite your creative spark

PR Daily

When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m Is Creativity a Skill or Talent?

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 239

Injecting Creative Into Marketing for More Earned Media

Beyond PR

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

Brand 160

Teaching and creatively executing influencer marketing for real clients

Karen Freberg

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing. How is influencer marketing taught or incorporated into assignments?

3 takeaways from Cannes Lions any PR or marketing pro can apply

PR Daily

If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again. Winners and presentations from Cannes Lions continue to make headlines as brand managers continue to sift through lessons learned.

3 employees who can harm your brand

PR Daily

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.

3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. Sauder offers three recommendations for improving marketing measurement.

How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

How Tweetchats Boost Your Brand

Cision

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Click here to create outside-the-box content marketing!

Brand 293

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

13 memorable taglines to fire up your creativity

PR Daily

Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Bazaarvoice seeks to build authentic relationships through content marketing.