Onclusive

JUNE 7, 2017

Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. Lastly, as PR professionals and communicators responsible for amplifying brand narratives, we sometimes forget that journalists are artists.

How To 150

How To Fashion Interviews Local 150

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Is the person writing someone with experience in the topic? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. How can you make them care? Thoroughly understand the audience before you pitch or write.

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job.

Creativity 75

Creativity Marketing Insurance Insurance 75

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. Headline writing tips. Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

Creativity 78

Creativity Technology Marketing Web 78

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Background.

Writing 100

Writing How To Measurement Advertising 100

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. How will it break through the noise? Which messaging and stories worked best in the past?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

NOVEMBER 14, 2016

This is why Stories are more useful for brands on Insta than Snapchat. A lot of visual content – From a brand perspective, Snapchat’s Discover content (curated by brands like Mashable , The New York Times , ESPN , etc.) You may ask why this is relevant to write about. So, if you’re a celebrity or a notable brand: awesome!

Instagram 120

Instagram How To Film Resources 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

NOVEMBER 15, 2015

Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you could miss out on huge opportunities for your brand. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. How can your product or service help them?

Infographics 120

Infographics How To Social Media Writing 120

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Journalism 120

Journalism Brand Branding Writing 120

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. What attracted them to your brand? Think About Your Audience. Set the Tone.

Instagram 120

Instagram How To Trends Storytelling 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Cision

JULY 15, 2015

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Want some ideas on how to stand out with content? You Can Connect With Leads.

Brand 120

Brand Branding Small Business Twitter 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? My TikTok feed is chaotic. It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. How to target correctly. When preparing an angle for a campaign, thorough prospecting is essential. Personalisation.

Writing 71

Writing Pitching Study Data 71

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 74

Tools System How To Software 74

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Want more tips on how to write a press release? Images: Richard Masoner / Cyclelicious , Marco Bellucci ( Creative Commons ). Stick to the Cycle. Plan your press release announcement accordingly. Think Over Your Topic.

Guidelines 120

Guidelines How To Writing Creativity 120

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I make people see what I see as important here? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58.

Trends 78

Trends Brand Branding Reddit 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 141

Technology Crisis Management Social Media Training 141

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Action PR

JULY 5, 2019

At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. The opposite is true, that if the press release is about a good, positive news story then you have a little more creative license to make the headline fun. Include a brand name if it is a household name. We can help.

Writing 40

Writing Creativity Brand Branding 40

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59