Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. Most often, we see professors ask students to identify influencers for a specific topic or brand. How is influencer marketing taught or incorporated into assignments?

Creativity 56

Creativity Marketing Social Media Analytics 56

Karen Freberg

MARCH 12, 2021

I have always been a foodie, and to have the opportunity to be able to connect and give a shout out to one of my favorite brands is always awesome. Over the years, I have had some incredible opportunities where brands have sent gifts, swag, and other items to me. I love chocolate candy.

Video 122

Video Exercises Creativity Twitter 122

The Stalwart Blog

APRIL 22, 2016

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. The difference?

Exercises 71

Exercises Employee Energy Communications 71

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Agency 205

Agency Pitching Internal International 205

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. For example, is the brand gearing up for a particularly interesting or daring ad campaign that the PR firm might augment with some trade press? Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) Consider looking at your communications and public relations counselors this same way. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Even prior to opening Big Leap, Lisa noticed a common theme among brands, especially those in the nonprofit world: many of them struggle to tell their stories.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Prohibition

MARCH 20, 2019

As we launch head on into our spring campaigns, it’s an exciting time across the board at Prohibition, but for one of our clients it allows us to get stuck in with some of their exciting sponsorship partners – a great chance to exercise our PR muscles in the world of sport!

Exercises 54

Exercises Sports Creativity Pitching 54

Action PR

SEPTEMBER 11, 2019

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Sometimes it’s important for a brand to be featured in particular types of press which reach different audiences. But what do you do if your brand doesn’t have any news to share?

How To 40

How To Exercises Newspapers Study 40

Cision

JULY 7, 2015

More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? They’re seeking the latest exercises and health tips for a summer-ready body. Most brands now have boards on Pinterest, but they often drive purchases—and pins—through peer influence. These six tips may help.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? What are the keys to maintaining a positive brand reputation? I liken it to being a veterinarian specializing in dinosaurs.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

The Resolution Blog

DECEMBER 29, 2017

Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list. Not just to draw insights for your stakeholders but also for you to set better strategy and creatives too. It’s actually far more important than that. The DA score is out of 100.

Google 120

Google Analysis Comparison Data 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. We’re using large quantities of flour for flat bread and pancakes. Sticks are gathered on daily walks to make campfires in the back garden. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. When you are trying to raise brand awareness, it’s absolutely necessary for you to include the website link in the bio.

Instagram 67

Instagram SEO Exercises Social Media 67

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

SEPTEMBER 15, 2017

Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work.

Financial 141

Financial Employee Leadership Training 141

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Karen Freberg

NOVEMBER 1, 2017

First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. However, I am always up for a challenge and I said – bring it on!

Social Media 40

Social Media Media Exercises Education 40

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. It must be our branding promise and reputation as we serve others. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98