Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Images: Todd Dailey , Food Group ( Creative Commons ). And guess what?

Viral 120

Viral Content Marketing Consumer Storytelling 120

Critical Mention

JULY 2, 2020

Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Each of the previous four points demonstrates how combining PR and marketing teams can bring more success to your business.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media SEO 79

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. Once you’ve established your brand across social media, you’re ready to move onto content generation. Put yourself in your audience’s shoes when brainstorming content ideas. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

DECEMBER 6, 2019

If you’re in charge of marketing a professional basketball team, create content asking your audience about the upcoming game or create polls asking who they think will score the most points on the team by the end of the season. There are endless ways to get creative and interact with your specified audience. SCHEDULE A DEMO.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

SEPTEMBER 4, 2015

Try setting up a product demo, giving a tour of your facilities or hosting a Q&A session. Images: Anthony Quintano , andreavallejos ( Creative Commons ). Your audience is tuning in to your live video to learn something. Viewers will get the information they want and learn more about you and your brand in the process.

Video 120

Video Film Training Creativity 120

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? SCHEDULE A DEMO. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

OCTOBER 4, 2016

Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. It takes savvy, creativity and a penchant for experimentation to connect with audiences. Find how to improve your media monitoring with Cision’s best-in-class solution by reading the release and requesting a demo now.

Strategy 96

Strategy How To Software Media 96

Critical Mention

SEPTEMBER 13, 2018

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO. One emerging trend that we’re already beginning to see is chatbots. Doing what machines can’t will allow PR teams to thrive.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. SCHEDULE A DEMO. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? LinkedIn offer a free demo of Sales Navigator or book onto a Social Selling course via the IDM. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 130

B2B Trends Video Course 130

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

OCTOBER 24, 2019

Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Understand how other brands are creatively communicating with their audiences so you can improve your brand’s approach: What Does Creativity Mean to Brands.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 101

Case Study Marketing Study Content Marketing 101

Cision

APRIL 15, 2015

Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Use colors that complement your brand’s colors.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. She says, “Writing for 18-24-year-old males is a lot different to marketing to 50-year-old females, so bear this in mind when you’re writing your story and deciding on elements like the tone of voice, language, and your overall format.”.

Social Media 65

Social Media Media Writing Infographics 65

Cision

OCTOBER 26, 2016

. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” “We need more courage, creativity, and we need to compete more aggressively.” PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference Internal International Data 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Demo Everything Most tools provide free trials or demos. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Demo Everything Most tools provide free trials or demos. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JUNE 19, 2018

On-demand demo videos. Looking for an agency partner that can both bring creative ideas. If you enjoyed this post, you might also like: Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In. Some of the things you might include are as follows: Product updates. Customer wins. News coverage.

Enterprise 65

Enterprise Technology Report Company 65

Sword and the Script

JUNE 7, 2016

Analyst content (Gartner, Forrester, etc.): Live, in-person demo: 26%. Also see: Qualify Hard; Close Easy: Leads in Unscripted Marketing Links. There’s a growing body of research suggesting doodling sparks creatively. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing .

Survey 60

Survey Marketing B2B Infographics 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. Creative employee communications. We’ve all had a chance to conduct the Great Coronavirus content marketing experiment.

Marketing 167

Marketing Employee Content Marketing Training 167

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Everyone agrees that visual content is a major media trend that will continue to have prominence. social shares, blog sign ups, whitepaper downloads, demo requests). Try it out. I promise you’ll be glad you did. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125