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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370
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Can Baby Brands Build Loyal Customers?

5W PR

Customer loyalty is essential for baby brands in a competitive market. Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88
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How and where media is consumed has dramatic effects on brand loyalty

Agility PR Solutions

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. The post How and where media is consumed has dramatic effects on brand loyalty appeared first on Agility PR Solutions.

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Post-pandemic customer loyalty challenges: Poor service increases likelihood of brand churn

Agility PR Solutions

Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty.

Brand 85