NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

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Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

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MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. This keeps the topics they explore relevant, specific, and consumer-centric. .

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Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

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PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Black Pride.

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PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

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Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Martin Luther King Jr., This inspired a new wave of outrage.

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The Stalwart Blog

DECEMBER 20, 2017

Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. CEOs Will Need To Demonstrate A Human Side. The American Backlash Will Be Real.

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Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

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Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Let us know in the comments below!

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Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

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MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

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Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. The Networking Model. Exponential reach.

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NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

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Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

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The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. • The brand’s “best self.” the list is endless. What inspires you?

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Creativity Comparison Consumer Examples 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

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Product Launch Survey Banking Pharmaceuticals 94

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Practical Value. Conclusion.

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Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain. After Omnichannel: Preparing for Digital Context, Martie Woods ).

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Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

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Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

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Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. Do you know if anyone is consuming your content, and if so, how much and for how long are they reading it?

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The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? People aren’t consuming news reports like they did 20, 30 years ago.

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Crisis Local Facebook Social Media 78

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry.

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Social Media Strategy Media Reputation 78

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Social media and online reviews bring an incredible new level of accountability to the customer service equation.

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Airlines Reputation Customer Service Social Media 54

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

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Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. 4 internal communications strategies for healthcare PR. #1.

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MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? People hundreds of miles away will see an event on Facebook, on Twitter.”.

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Marketing Consumer Measurement Financial 76

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs.

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Social Media Media Storytelling Local 40

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. For the most part, brands use it well. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon.

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MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

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