Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. 28% said brand building.

Survey 150

Survey Marketing B2B Comparison 150

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

Prohibition

FEBRUARY 18, 2021

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

PR 20/20

OCTOBER 13, 2021

From the not-so-squeaky-clean methods, like the “fake FWD” or “fake RE:” (when it’s not actually a forwarded message or a reply at all, but rather a sneaky subject line to make you think you’ve already engaged in this conversation once before) to brand-new and interesting tactics, we’re learning and iterating as we go. We love creativity.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

From the not-so-squeaky-clean methods, like the “fake FWD” or “fake RE:” (when it’s not actually a forwarded message or a reply at all, but rather a sneaky subject line to make you think you’ve already engaged in this conversation once before) to brand-new and interesting tactics, we’re learning and iterating as we go. We love creativity.

B2C 52

B2C Comparison B2B Data 52

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list. The DA score is out of 100.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. In technology, the classic comparison of Salesforce to Oracle is an iconic example. creative ideas and execute them? 2) Clearly defined positioning.

Software 97

Software Comparison Measurement Content Marketing 97

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Brand ambassadors secured. Campaign or launch success comparisons.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Mark My Words

MARCH 27, 2015

Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? He may well be a Marmite brand, but many people loved his brash and schoolboyish antics, his quick wit and two fingered salute at liberal mentalities. So there are two questions in light of Clarkson being ‘sacked’.

Comparison 60

Comparison Leadership Creativity Corporate 60

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. Is your PR agency bring creative ideas to the table? Can it help humans be more human? Talk to Us!

Marketing 110

Marketing Comparison Technology Data 110

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Beyond PR

JUNE 23, 2016

By comparison, TV stations in Cincinnati, Ohio (the 36th largest broadcast market) vie for their share of 868,900 household viewers during any given newscast. Stafford’s success with her audience can also be attributed to genuinely caring about the content she’s creating and being selective in her brand partnerships.

Video 73

Video Marketing YouTube Comparison 73

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Drumroll please…. The death of Simon the Sloth by LifeDirect.

Fashion 40

Fashion Comparison Insurance Insurance 40

Buzzstream

AUGUST 29, 2018

Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog.

Comparison 113

Comparison Data Analytics Tools 113

Beyond PR

MAY 22, 2018

Tracking this coverage helps reveal how your brand is perceived by the media and the public. To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. 3. . – PRMoment.com: Ten PR predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MAY 8, 2018

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). Comment: The comparisons of these results around marketing analytics to social media is striking. Creativity: 19.4%. over the next five years. Data science: 13.5%.

Survey 62

Survey B2B Marketing Mobile 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Brand social activity into site content in real-time. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 11, 2017

By comparison, users make an estimated two trillion searches on Google per year. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Inevitably, people make comparisons with what came before. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow.

Comparison 119

Comparison Creativity Training Industry 119

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate.

Comparison 117

Comparison B2C Advertising Advertising 117

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant.

Agency 78

Agency Creativity Instagram Trends 78

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Celebrities don’t always the perfect brand relationship make. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues.

SEO 42

SEO Measurement Blogging Facebook 42

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. The channel has gained so much popularity that some brands are choosing to do ad campaigns primarily centred around TikTok.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

Survey 98

Survey Data Comparison Analysis 98

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. It’s a beautiful comparison that I’ve taken to heart.

Writing 40

Writing How To Report Comparison 40

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. Before joining Contently last year, I ran my own consulting business for five years.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. A Brand That Dominates on Tumblr. So, why should your brand be on Tumblr?

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. This will force you to get creative with the sorts of terms you think your coverage will fall under.

Digital PR 161

Digital PR Tools Pitching Film 161