Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? Want to get more media coverage?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Understand which influencers are having the most impact on your brand. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Local print publications have different needs than national print. Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” What brands are going to rise and fall in this new landscape?

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. I find it fascinating, but I want to hear what you think!

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. If this is your field, start by defining your image, your brand and your target market. Print coverage is still crucial. One might be seasonal., Next, discover your stories.

Newspapers 40

Newspapers Print Storytelling Industry 40

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

Pitching 120

Pitching Print Video YouTube 120

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

Marketing 53

Marketing Enterprise Print Film 53

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

Frederik Vincx

OCTOBER 27, 2015

The days of scouring the colophons of magazines for influencer contact details are gone. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. You can create a multimedia press release in your own custom-branded newsroom.

Google 60

Google Software Analytics Pitching 60

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. We have raised brand awareness among jewellery writers, and more importantly – potential investors. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Resources 48

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching?

Journalism 41

Journalism Real Estate Print Newspapers 41

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity.

How To 71

How To SEO Google Examples 71

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Brand 48

Brand Branding Pitching Course 48

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Bad Pitch Blog

APRIL 2, 2007

The blue envelope might be branding, but it reads like a sales sheet not a news release. Read your news releases and pull anything that would sound odd or too good to be true if printed in a news story. Rewritten, there may be something of interest here to franchisee or direct marketing trade magazines. "I spicy news.

Local 40

Local Pitching Advertising Advertising 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. But for this to happen, you need a working PR distribution strategy.

Radio 105

Radio Local Writing Newspapers 105

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. BPB: What in your opinion is the difference between a pitch and PR spam? BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? He does hate PR spam.

Print 43

Print Pitching Twitter Advertising 43

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Twitter chats.

Google 40

Google Trends Community Twitter 40

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113