Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. You might also be interested in: Meet the Media: Josh Fisher, Executive Editor of FleetOwner.

Meeting 83

Meeting Automotive Media Transportation 83

The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. This can worry Chinese brands, which, due to the business culture, prefer to have control over the editorial process.

Local 36

Local Agency Government Travel 36

Prohibition

JULY 21, 2022

We’re back with another meet the team for July. Sometimes I’m working for a retained client and other times for a new brand. I decided I didn’t want to sit around doing nothing, so I took a job at a local primary school, where I worked as a teaching assistant and did some freelance work on the side.

Meeting 48

Meeting Creativity Pinterest Energy 48

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? It’s an opportunity to help create their personal brand. One of the best parts of being on campus is meeting new people. Will they find internships? Will they continue with graduate studies?

Brand 195

Brand Branding Local Interviews 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

FEBRUARY 6, 2024

When I asked why he’d switched brands, he pulled out the box and started reading: Centuries ago, it was discovered that cognac, which was sent from France to the colonies, improved dramatically during the long sea voyage. In the 20th century came the age of brands. Why did he change his brand? The process story made him do it.

Writing 195

Writing Insurance Insurance Construction 195

Bianchi Biz Blog

APRIL 29, 2024

Communications and media market in Hong Kong The Hong Kong communications, media, and PR market is a dynamic and competitive landscape that reflects the city’s status as an international business hub and its unique East-meets-West culture. Understanding local customs, values, and sensitivities is crucial.

Marketing 93

Marketing Local Crisis Management Internal 93

Bianchi Biz Blog

MAY 16, 2022

We like to hike, play board games, visit our local breweries. The post Meet the Media: Sara Jensen, Technical Editor at Power & Motion appeared first on Bianchi PR. Note: Power & Motion was previously known as Pneumatics & Hydraulics. Finish this sentence: If I am not reporting, I am …. PowerMotionTech.

Meeting 75

Meeting Media Engineering Journalism 75

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Meet and greet! We do this through a meet-and-greet pitch. The executive addition doesn’t even have to be that recent and even if it was covered by the news, a meet-and-greet will often be welcome. . We represent ad tech companies and media brands, and the shift to newsletters has real implications for them.

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Pitching Case Study Leadership Data 333

Solo PR Pro

JULY 12, 2022

The local news was the national news,” he explains. During his time there, he helped develop the “Clean Energy for the 21st Century” brand. Ben recalls the very first year of his business, a big client was referred to him – a client that alone would have helped him meet his revenue goal for the year. “Growing up in D.C.,

Meeting 52

Meeting Energy Agency Groups 52

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

Burrelles Fresh Ideas

MARCH 19, 2024

Instead of adhering to the traditional model where family members like grandparents remain stationary while others journey to meet them, families increasingly opt to rendezvous at beach destinations or bustling urban centers like New York City, Tokyo, and London.

Travel 92

Travel Trends Tourism Transportation 92

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Cision

JUNE 7, 2017

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? How to Earn Brand Recognition. I asked for and got a meeting with the president of a $40 billion bank. You Google them. They Google you.

Google 319

Google Reputation How To Television 319

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 74

Ethics Brand Branding Internal 74

5W PR

OCTOBER 11, 2023

These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103

Publicity Internal International Resources 103

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Local citations are a great way to link to your business online. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JULY 18, 2022

Prior to ZF, he led international communications and launches at DaimlerChrysler and was head of communications for Mercedes-Benz Car brands for many years. Can you describe an example where local practice and need for nuance might trump how things are done globally? How much flexibility do you give local teams?

Local 94

Local Internal International Crisis 94

PRSay

JANUARY 11, 2021

So, for the time being, the first meetings with her new colleagues will be virtual. But I’m looking forward to jumping in and then, hopefully, in the not-to-distant future, we can all go out in the world again and I’ll be able to meet everyone in real life.”. PRSA is an amazing legacy brand. And that’s fantastic.

Energy 180

Energy Journalism Leadership Meeting 180

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails.

Communications 218

Communications Employee Video Crisis 218

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 108

Marketing Newspapers Print Local 108

5W PR

APRIL 10, 2022

Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted. Companies can rent pet-friendly settings in local parks to use for meet and greet events. Digital PR.

Marketing 78

Marketing Local Social Media Blogging 78

PRSay

DECEMBER 15, 2017

Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules ( www.pockethercules.com ), a brand-marketing firm based in Minneapolis.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stern + Associates

AUGUST 11, 2023

Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. This can lead to increased brand awareness, sales, and engagement. Better community relations can increase sales, employee morale, and reputation.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Influencermarketing isn’t just for big brands. Click To Tweet. I would love that. Over to You.

How To 63

How To Brand Branding Local 63

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. That being said, being a local has helped me connect in a different way with these brands. We have determination.

Airlines 116

Airlines Travel Local Leadership 116

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. In particular, expect to see more smaller affinity networks that meet both virtually and physically.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69