Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

JULY 18, 2022

Prior to ZF, he led international communications and launches at DaimlerChrysler and was head of communications for Mercedes-Benz Car brands for many years. Can you describe an example where local practice and need for nuance might trump how things are done globally? How much flexibility do you give local teams?

Local 94

Local Internal International Crisis 94

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

Solo PR Pro

JULY 12, 2022

The local news was the national news,” he explains. In the mid 1990s, Ben reconnected with one of the folks he interned for, who was at the time working for Edelman Public Relations Worldwide. During his time there, he helped develop the “Clean Energy for the 21st Century” brand. “Growing up in D.C., For me, it was the latter.”.

Meeting 52

Meeting Energy Agency Groups 52

PR in High Definition

JUNE 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe.

Internal 48

Internal International Company Local 48

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. A good place to connect and meet contacts.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails.

Communications 218

Communications Employee Video Crisis 218

Stern + Associates

AUGUST 11, 2023

Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. This can lead to increased brand awareness, sales, and engagement. Better community relations can increase sales, employee morale, and reputation.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Critical Mention

AUGUST 6, 2020

Here are some “must-haves” for picking a tool that meets your needs: 1. Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. Making decisions on behalf of our clients, we become part of the brand management team. How is the pandemic changing our industry?

Meeting 98

Meeting Advertising Advertising Agency 98

PR Fuel

MAY 31, 2022

Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Showing the public that you took the initiative and made things better adds to your brand. Suddenly, the world’s foremost brand found itself in a crisis.

Crisis Management 95

Crisis Management Crisis Local System 95

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. It’s easy to get sloppy, or worse, in the rush to meet deadlines and client expectations. There are now five PR people for every working journalist.

Journalism 209

Journalism Radio Local Study 209

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Influencermarketing isn’t just for big brands. Click To Tweet. What is the influence you bring?

How To 63

How To Brand Branding Local 63

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. New applications and platforms are emerging for meetings. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. Rethinking events Corporate events will never be the same again.

Crisis 78

Crisis Agency Enterprise Local 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Because more earned media can help build your brand recognition, improve SEO and sell more. Focus on meeting their needs. . It builds brand awareness and recognition, gets (and keeps!) Build relationships. The Bottom Line. About Penny Sansevieri.

How To 279

How To Media Pitching Creativity 279

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? We are winning more and more international clients, and our presence in other countries grows rapidly. How can brands adapt their communication to meet all of their audiences’ needs? What are some of the biggest communication mistakes brands make?

Corporate 159

Corporate Groups Local Enterprise 159

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! How did they meet? So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Nonprofit organisations. Government agencies. Job boards and websites.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Meet people where they are. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

Victorious PR

JULY 11, 2022

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. Those stories keep us publicists so passionate about our jobs – we get to meet fantastic people with grand missions that are changing the world for the better, and we get to tell their stories.

Real Estate 52

Real Estate Reputation Company Employee 52

Katie Paine's Measurement Blog

MAY 25, 2023

Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. Too often the perfect plan that meets all your needs is not in your budget. If you need local press, however, your choices are more limited. 15 I need international monitoring and measurement. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. The private equity firm will merge all three companies under the Onclusive brand name. I wrote a briefing on the product in 2019 , and looked like a good tool, but expensive and really geared for big brands.

Reputation 86

Reputation Technology Tools Data 86

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I did data communications for our local, state and national reporting. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 80

Ethics Data Crisis Apparel 80

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113