5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Creating heroes can also be a great way to boost the emotional potential of a brand’s story. Tips for Better Storytelling. Storytelling is a powerful PR strategy because it builds around emotion. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. A lot happens in six months and I want to make sure I always send thank-you notes and get a copy of the publication.” 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Media Monitoring: Tracking media mentions to gauge public perception and reach. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”.

Survey 176

Survey Marketing B2B Study 176

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service storytelling We shared everything we learned. How might we increase the sense of home for care home residents?

Software 78

Software System Training Enterprise 78

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Brands that expect to have complete control over how their ads look and feel may find it hard to let go. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Is your brand’s Instagram stalled at a few thousand followers?

Tools 147

Tools Radio Data Analytics 147

Cision

MAY 2, 2015

Public relations professionals should be implementing the same owned media tactics within their own industries. Creating great content helps your audience answer a question or solve a problem, and it keeps your client or brand top-of-mind. So while it is a marketing process, content marketing isn’t just for marketers.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Effective storytelling improves valuations.

B2B 116

B2B Marketing Survey Software 116

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Audience members unite around a subject, brand or cause and share their favorite thoughts, images and experiences. Publication and promotion. User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Are you looking for good photos for your brand’s blog or social media posts? Building brand awareness is essential for businesses to succeed. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. So what could possibly go wrong with brand publishing? We know this.

Brand 40

Brand Branding Video Community 40

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Sometimes, an image can even spark an idea for a story. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

JANUARY 9, 2019

Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Instead of relying on direct response tactics, smart marketers are balancing investment with brand building. Advertising and public relations help generate demand at the top of the funnel.

B2B 60

B2B Report Case Study Infographics 60

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. The mobile mogul uses responsive designs to maintain consistent brand experience across all devices, and to engage audiences through mobile applications.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. The mobile mogul uses responsive designs to maintain consistent brand experience across all devices, and to engage audiences through mobile applications.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Analytics Careers Learning Public Relations Strategy' Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. 4 Social Media Personal Branding Mistakes You Must Avoid. Brands Drum Up Halloween Publicity with Freebies, Discounts.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. So, what marketing resources do you turn to on a daily basis?

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

OCTOBER 20, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. I feel great joy when people say the work we do is important, and truly understand the contribution of public relations to the big picture. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 18, 2018

If you look at all the publications to which she contributes, you can easily see why. And, the storytelling. But PR pros have ALWAYS been storytellers. But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Contently - Strategy

JUNE 11, 2020

They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Apple builds their own stores, with support and service that are all a part of that brand story and to quote Danny Brown, the genius bars are well… genius. Guest post by Davina Brewer. What’s yours?

Storytelling 66

Storytelling Publicity Comparison Local 66

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78