The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. But an infographic doesn’t magically appear. Decide what the infographic should accomplish. An infographic geared toward a specialized audience—for example, engineers or accountants—can use esoteric text and arcane charts.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Infographic: 5 essentials of a killer story

PR Daily

How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? What belongs in your brand story? The essential elements of storytelling should be present in any message you plan to share about your organization.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling?

Infographic: Tips for creating ‘big rock content’

PR Daily

This infographic from NewsCred helps identify how you can make this strategy work. It offers: Examples of your “big rock content”: white paper, brand film, etc. See the full infographic for all the details.

Infographic: Storytelling tips to capture readers’ hearts

PR Daily

Whether it was listening to your parents read bedtime stories, sitting on carpet squares for story time during elementary school or now reading organization’s digital content, powerful storytelling is what everyone craves. This infographic.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Infographic: Facebook leads all social media with 68% of U.S. According to a new study from Takumi , the top reason people will unfollow an influencer is for disingenuous endorsements, which means marketers must find influencer partners that align with their brand and offerings.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

How to Get Your Brand Noticed in a Crowded Market


Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

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Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message.

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. Your brand can be an essential character in the story, but your company should play a subtle supporting role.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Infographic: Facebook stats that matter for PR pros

PR Daily

Facebook has been a tricky platform for many brand managers to navigate in recent years. This infographic from Hootsuite offers stats to help guide your strategy. Learn more about how users are interacting on Facebook by reading the full infographic.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. This infographic from Ketchum University explains how to tell branded stories.

Infographic: 7 common blog errors to avoid

PR Daily

This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid.

Infographic: 10 ideas for stellar marketing videos

PR Daily

However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: 10 winning tactics for boosting brand awareness

PR Daily

RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. This infographic from Panda Paperroll offers alternative ideas for sharing your latest news or special expertise. Make an infographic.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Infographic: The formula for a perfect explainer video

PR Daily

These opportunities can be a sweet spot for brand managers looking to find new customers online. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: Digital channels that deliver the highest ROI

PR Daily

There is no shortage of options for brand managers to reach online audiences. To help plan or update your marketing strategy, Digital Marketing Philippines shares trends related to the top digital channels and how well brand managers say these avenues are working in this infographic.

Infographic: How to nurture creative, productive writing habits

PR Daily

Just about anyone can twirl a storytelling gem once in a blue moon. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive.

Infographic: 8 hot graphic design trends

PR Daily

The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. The piece states: “As brands try to grab your attention and stand out more against the competition, vivid color palettes are becoming more popular.”

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5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Technology is progressing at a breakneck pace, and brand managers who tap into these advancements stand to gain a competitive edge. Which technological advancements should be a part of brand managers’ strategies? Marketing digital marketing marketing infographic

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Will the new features make the app a better fit for brand campaigns? Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

Unconventional Official “Sponsors” for 30-year Anniversary

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Unconventional Official “Sponsors” for 30-year Anniversary appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Storytelling Examples The Hoffman Agency communications infographic Hoffman Agency 30 year anniversary Hoffman Agency branding Hoffman Agency infographic infographic PR agency branding PR agency infographic public relations infographic

Harness the Power of Visual Storytelling


It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

How PR Agents Can Become Strong Storytellers


Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Creating heroes can also be a great way to boost the emotional potential of a brand’s story. Tips for Better Storytelling.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

This infographic from Sharekit offers data and statistics to guide your planning and budgeting for the coming year. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

7 Reasons Why Video Needs to Be in Your PR Plan


Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind.

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“Thought Leadership” vs “Thought Followship”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post “Thought Leadership” vs “Thought Followship” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Communications Language PR apple brand chart cobbler's kids infographic jeff bezos middle ground thought followship thought leadership thought leadership point of view thought leadership theory

3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Infographic: A guide to Instagram’s IGTV

PR Daily

RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. The content channel promises to offer new access for brand managers to reach consumers and for social media stars to entertain diverse followings.

Infographic: How to measure social media success

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.]. breaks down a four-step process for proving the influence of your online performance in its handy infographic. Social media is a major player for online communicators.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well.

How to create superb infographics

PR Daily

Visual storytelling is huge, and infographics have become a popular format for doing so. Whatever it is, the infographic advises offering a scant amount of text. They also offer social media-specific tips for optimizing infographics on Facebook, Twitter, Pinterest and LinkedIn.