Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can your brand keep up? Brands should follow suit and start incorporating more multimedia content in their campaigns. Use Multimedia Content. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Infographics 120

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Always start with a clear strategy.

Pitching 58

Pitching Media Journalism Data 58

Doctor Spin

JANUARY 5, 2024

Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Source: M/C Journal 1 Marshall, P.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Click To Tweet.

Blogging 120

Blogging How To Infographics Writing 120

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. with One Easy Fix?

Study 116

Study Survey Infographics B2B 116

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 77

Survey Media Relations Report Media 77

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. David Armano – @armano. link] #Adweek. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? It’s a giant brand advocacy program waiting to happen. Used with permission from Instavest.).

Education 100

Education Social Media Twitter Content Marketing 100

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. A vital part of your PR strategy is your own website.

Education 84

Education Resources Internal International 84

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. The brand is the gatekeeper. The Blogging Gutenberg . I view these interrelated legs to the same 3-legged stool.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 78

Creativity Study Survey Advertising 78

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 24, 2015

For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! There is no indication of which business functions are taking responsibility for the overall brand. Moorman directed the research. Respondents also said just 18.9%

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media.

Agency 48

Agency Real Estate Social Media Writing 48

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 20, 2020

Strategies evolve. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website. The content revolution is here. Behaviors change.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. This platform is more about a visual journal of sorts. Infographics are your key language elements here.

Social Media 100

Social Media Media Infographics Pinterest 100

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.)

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Robert Rose, Chief Strategy Officer, Content Marketing Institute. This social media strategy template might be helpful when planning your content. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. For readers?

Media 111

Media Journalism Content Marketing Education 111