ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven journalism is the future. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing. Show don’t tell.

Employee 115

Employee Communications Storytelling Corporate 115

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 1– Technological Curiosity.

Storytelling 230

Storytelling Technology Tools Infographics 230

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. For years, the way we defined content was arbitrarily limited, perhaps because people like me felt squeamish about overstepping their roles when they left full-time journalism for full-time marketing in the early 2010s.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Cision

MAY 17, 2016

And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. Images via Pixabay: 1 , 2 , 3.

Survey 180

Survey Infographics Meeting Journalism 180

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JANUARY 22, 2016

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation.

Media 120

Media Infographics Reputation Study 120

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can your brand keep up? Brands should follow suit and start incorporating more multimedia content in their campaigns. Use Multimedia Content. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Infographics 120

Deirdre Breakenridge

JULY 18, 2016

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Participate in Twitter chats.

Community 150

Community Twitter Infographics Tools 150

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 92

Software Banking Technology Data 92

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 75

Survey Media Relations Report Media 75

PR Fuel

JUNE 5, 2020

Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. Want to drive results through your content? So how can you stand out?

Writing 120

Writing Viral Infographics Blogging 120

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120

MaccaPR

NOVEMBER 20, 2018

How This Newsroom Feature Will Torment the Media: Say a writer wants to praise your company in the pages of the Wall Street Journal, BusinessWeek or Forbes. Fully 80% of journalists responding to a recent NewsMarket survey said that downloadable video clips and images, provided by brands, was useful for their reporting.

Mobile 91

Mobile Corporate Survey Web 91

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 113

Study Survey Infographics B2B 113

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. This platform is more about a visual journal of sorts. Infographics are your key language elements here.

Social Media 100

Social Media Media Infographics Pinterest 100

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 76

Creativity Study Survey Advertising 76

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. No surprises here every brand has a Facebook page and is on “the Twitter.” For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

MAY 20, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Increasing brand awareness 46%. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. Countering the competition 43%.

Survey 60

Survey Marketing B2B Infographics 60

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Make sure you spark the conversation on your social media channels and, if applicable, your website.

Education 84

Education Resources Internal International 84

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44