Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60

Writing eBook Policies Advertising 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. How to write an effective content edit. Tweaking an old post takes far less time than writing something new. Monitored for large images and videos.

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Cision

JANUARY 3, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Did people who read your ebook end up buying your product? Challenge #2: Talent Recruitment and Retention. Finding and keeping talented communications professionals is always a challenge. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. Further Engages Audiences . Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

JUNE 26, 2019

By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content.

Blogging 92

Blogging Marketing Content Marketing eBook 92

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Humanizing your brand is essential to its success. Put a name to a face. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. a free marketing course). For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. For one, sending online press releases out to major digital publications can build tremendous brand recognition and traffic. People will also trust your brand more when reputable publications write about you.

SEO 74

SEO Engineering Web eBook 74

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. If a potential customer wants to contact your brand, don’t give them a robot.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. eBook quotes and contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 17, 2023

Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts). Creating some kind of visual can be helpful.) a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more.

Agency 100

Agency eBook Training Media Training 100

Public Relations Sydney

OCTOBER 26, 2014

The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. Keep it short Write your key messages as short sentences. They will help to ensure your target audience views your business in a certain way and can help to build greater brand awareness.

How To 76

How To eBook Radio Print 76

ISEBOX

DECEMBER 1, 2015

If you establish yourself as a thought leader in your industry, the media will want to pick your brain to help them write their content. Promote Yourself: You can also become a subject matter expert by promoting yourself and developing your own brand. Having them contact you.

eBook 70

eBook Tools Groups Pitching 70

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Rock the Status Quo

JANUARY 16, 2015

Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. This one is really vague and begs the question, WHY would I do this? ” You’ll see what she means in a moment. If not, download it right here ! From: <name redacted> Subject: Happy Brunch Season! Good luck with that.

Pitching 100

Pitching eBook Blogging Engineering 100

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Making connections with relevant people who will amplify your brand messages and endorse your campaign or product is critical to PR (and marketing) success. Will you blog more frequently? Host a webinar series for customers?

Survey 90

Survey Marketing Content Marketing Measurement 90

Public Relations Sydney

OCTOBER 19, 2014

This is just as important as writing the media pitch itself. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

JANUARY 4, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Did people who read your ebook end up buying your product? Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

JANUARY 8, 2018

Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

Tools 136

Tools Publicity SEO Measurement 136

PR Conversations

OCTOBER 19, 2014

Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from [link] , with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! Legal contracts can be one of the most daunting aspects of running an indie business. You know you need them, but where do you start? What format should you use?

eBook 40

eBook Creativity Twitter Tools 40