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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

eBook 219
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New eBook: Audience Insight in the age of Google

The Resolution Blog

She does this for leading global brands Contiki, Kuoni and Westfield and her insights have contributed to winning The Drum Grand Prix and her agency winning European Search Agency of the Year. Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’.

eBook 120
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New eBook will take your PR measurement to the next level

The Resolution Blog

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Steph has poured her invaluable knowledge into a free ebook. Download your free copy now.

eBook 120
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The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. The post The Future of Marketing eBook appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Zach Burrus. Marketing Analyst.

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The Personal Branding Formula

Doctor Spin

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

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5 Brilliant Ways to Build Your Brand at a Conference

Polaris

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. 1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else? 5: Day One Insights—Content Marketing World eBook by King Content.