ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. But avoid rambling about topics that haven’t been approved or discussed internally. Prepare examples and analogies. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Contently - Strategy

MAY 8, 2019

Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. But that handoff breaks down far too often on both sides.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Start with tentpole events and initiatives. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Add value

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Add value

How To 156

How To Meeting Case Study Survey 156

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Why the Marketing Growth Hackathon™? It helps you to define the “who.”.

Strategy 62

Strategy Marketing Internal International 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Marketers care about growth. Most marketing tasks start with “how” questions.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. dollars in 2023.

Communications 52

Communications How To Corporate Training 52

Shift Communications

FEBRUARY 18, 2016

Marketers need to go where the audience is, and these days that seems to be on Slack. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients. cta] The post Time for B2B Marketers to Pay Attention to Slack? Derek Lyons. Senior Vice President, Integrated Services.

B2B 60

B2B Marketing Enterprise Community 60

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan. ” ​ Subscribe to Mindful Matters blog.

Real Estate 111

Real Estate Community Employee Education 111

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” It will be remembered primarily by marketing and PR professionals.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 88

Strategy Analysis Small Business Measurement 88

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention.

Marketing 49

Marketing eBook Case Study Comparison 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 101

Survey Report Media B2B 101

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62