Brand, Digital PR, Measurement and Publicity

How to Measure your Digital PR Campaign

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign.

Digital PR

Digital PR Measurement How To Tools

How to Leverage Emotions to Boost Digital PR

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Humanize Your Brand.

Digital PR

Digital PR How To Small Business Analysis

Measuring Public Relations

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement

Measurement Publicity Television Analytics

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement

Measurement Communications Crisis Communications Crisis

How Can Public Relations Pros Monitor Public Opinion

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity

Publicity Survey Measurement Groups

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity

Publicity Marketing eBook Public Affairs

Managing the Aftermath of a Digital PR Crisis

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis

Crisis Digital PR Retail Reputation

The Importance of Data in Public Relations

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ?

Data

Data Publicity Analysis Measurement

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training

Training Digital PR Media Training Education

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand

Brand Branding Publicity Fashion

5 Smart PR & Marketing Trends for 2024

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends

Trends Marketing Wikipedia Reddit

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit Software B2B Technology

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership

Leadership SEO Measurement Reputation

Proving Your Success in Public Relations

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity

Publicity Insurance Insurance Healthcare

Eye-catching tips and tactics for maximizing CTR with video

Agility PR Solutions

MAY 2, 2021

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

Video

Video Digital PR Measurement Marketing

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Work with the Professionals.

Consumer

Consumer Publicity Marketing How To

The Wildfire way of measurement in PR

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement

Measurement Analytics Google Agency

PR Tips and Hacks for a Small Business

The Proactive Report

JUNE 18, 2021

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. What does PR do? That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand.

Small Business

Small Business Fashion Groups Local

PR webinar series

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations.

SEO

SEO eBook Data Measurement

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

Government

Government Measurement Groups Corporate

How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To

How To Analysis Comparison B2C

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency

Agency Case Study How To Crisis

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio

Radio Television Media Local

5 Ways to Improve Your Content Strategy

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. 888 243 3470. Follow me on Twitter.

Strategy

Strategy SEO B2C Engineering

Earned Media vs Paid Media Driving Results

The Proactive Report

DECEMBER 31, 2017

I saw this in an ADWeek article: If you squint, it looks like you might have paid for editorial coverage, which can raise questions of what paid promotion promises were made to the outlet by the brand and how much it potentially influenced the outlet’s decision to provide coverage. Get the Digital PR Tips Newsletter.

Media

Media Media Relations LinkedIn Digital PR

Big Changes Ahead in the PR Industry

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry

Industry Measurement SEO Corporate

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. And you can do that. A Tripod to keep your phone steady.

Facebook

Facebook Video Privacy Digital PR

Big Changes Ahead for the PR Industry

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry

Industry Measurement SEO Corporate

The Scale of Change in the PR Industry

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry

Industry Measurement SEO Corporate

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio

Radio Customer Service Small Business Analytics

PR 101: What is a Media Impression?

Shift Communications

DECEMBER 21, 2016

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. Let’s dig into this metric and understand what it truly measures. Impressions bridge the gap between the world and the total addressable audience that you have and the rest of your PR and marketing funnel.

Media

Media Measurement Advertising Advertising

Newsjacking – An SEOs approach to improving rankings

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO

SEO Film Reddit Video

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. DivvyHQ Content Challenges Report).

Knowledge Base

Knowledge Base SEO Strategy Digital PR

PR and marketing: What’s the difference?

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing

Marketing Advertising Advertising Comparison

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Digital PR

Digital PR SEO Storytelling Instagram

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media

Social Media Crisis Marketing Media

Online Reputation Management Guide for 2015

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation

Reputation System Employee Airlines

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.)

Digital PR

Digital PR Tools Google Pitching

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.)

Digital PR

Digital PR Tools Google Pitching

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.

Digital PR

Digital PR Tools Pitching Film

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR

Digital PR Industry Strategy Film

Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media

Social Media Pitching Media LinkedIn

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.

Digital PR

Digital PR Training Report Social Media

The different types of digital PR campaigns and how they can build online authority

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR

Digital PR Analysis B2C Examples

How to Measure your Digital PR Campaign

How to Leverage Emotions to Boost Digital PR

Trending Sources

Measuring Public Relations

Essential Guide To Effective Communication Measurement For CMOs

How Can Public Relations Pros Monitor Public Opinion

Public Relations vs Marketing

Managing the Aftermath of a Digital PR Crisis

The Importance of Data in Public Relations

Digital PR spend increases significantly, but still not enough investment in training

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5 Smart PR & Marketing Trends for 2024

Today, we say goodbye to HARO [PR Tech Sum 52]

Unlocking Revenue Potential With The Power Of PR

Proving Your Success in Public Relations

Eye-catching tips and tactics for maximizing CTR with video

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

The Wildfire way of measurement in PR

PR Tips and Hacks for a Small Business

PR webinar series

Event Sustainability — The Triple Bottom Line

How To Use Social Listening As Part Of Your PR Campaigns

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

5 Ways to Improve Your Content Strategy

Earned Media vs Paid Media Driving Results

Big Changes Ahead in the PR Industry

10 Tips for Using Facebook Live to Build an Audience

Big Changes Ahead for the PR Industry

The Scale of Change in the PR Industry

#FuturePRoof Podcast: robots to try at home

PR 101: What is a Media Impression?

Newsjacking – An SEOs approach to improving rankings

5 Content Pitfalls in Fast-Growing Businesses

PR and marketing: What’s the difference?

The 7 “New” Rules Of Digital PR

Metrics in Crisis Comms, Marketing and Social Media [UML]

Online Reputation Management Guide for 2015

25+ Essential Digital PR Tools For Any Team in 2024

25+ Essential Digital PR Tools For Any Team in 2024

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Social media network broadcasting: No sales pitch please!

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The different types of digital PR campaigns and how they can build online authority

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