Konnect Agency

JULY 6, 2022

Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. An excellent PR agency will set the stage in the early Summer to align on long-lead outreach for print inclusions and navigate the busy news cycle in the Fall to break through the noise for short-lead placements.

Agency 52

Agency Print Pitching Product Launch 52

Mora Communications

NOVEMBER 21, 2017

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

Brand 40

Brand Branding Wikipedia Print 40

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. This places pressure on PR professionals and journalists alike.

Reputation 62

Reputation Media SEO Case Study 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Cision

JULY 19, 2017

But, how does your pitch stand out when every brand claims to have this year’s must-have gift? How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media?

Pitching 235

Pitching Print Creativity Blogging 235

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 96

Strategy Ethics Social Media Data 96

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words. Has your PR firm stopped bringing creative ideas to the table?

Financial 60

Financial Pitching Banking Trends 60

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor.

Communications 99

Communications Comparison Exercises Interviews 99

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. The effect of brands helping during the Covid-19 pandemic. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. Using paid media to drive earned media coverage isn’t new.

Publicity 90

Publicity Media Advertising Advertising 90

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. Note: Power & Motion was previously known as Pneumatics & Hydraulics.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? With search terms like: “keyword + monthly link roundup”.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Doctor Spin

JUNE 28, 2022

We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. But if you want people to connect with your brand, you must populate your external interface with humans. Table of Contents.

Training 52

Training How To Video Corporate 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. Make a list of questions and dare to be creative and pointy. The PR strategy is to build a brand narrative over time. Cover photo by Jerry Silfwer ( Prints / Instagram ).

How To 52

How To Hotels Survey Employee 52

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Creative Commons CC0. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print.

Sports 113

Sports Retail Local Report 113

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. Brands know that these channels need to be a part of our communication spectrum. Element #2: Creativity. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60