ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. PR opportunities. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

PR in High Definition

APRIL 30, 2024

The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in.

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

Presspage

NOVEMBER 5, 2021

We believe accuracy, consistency and velocity in communications have a huge impact on reputation. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

We believe accuracy, consistency and velocity in communications have a huge impact on reputation. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased.

Interviews 78

Interviews Corporate Survey Technology 78

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders.

Trends 78

Trends Internal International Education 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. An honest character . In an era of disinformation and fake news, transparency is a must.

Interviews 170

Interviews Ethics Study Course 170

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. Those things aren’t normal.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. And earned media isn’t magic. Congrats, you got a big story!

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MARCH 3, 2020

It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks. The point, of course, is to be quoted, so you must be quotable. Be quotable. Be sensitive.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Jerry McGuire (1996) – Reputation Management.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR is about reputation. ” PR is scaleable…sort of.

Journalism 185

Journalism Advertising Advertising SEO 185

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

5W PR

MARCH 17, 2021

At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all social media platforms. It’s also a good idea to avoid saying anything that might sound bad or harm the company’s reputation. Opportunity.

Interviews 88

Interviews Training Crisis Reputation 88

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Deirdre Breakenridge

FEBRUARY 15, 2017

What characteristics do professionals look for in an interview candidate? 8. What’s the best way to build your professional brand? Jess conceived the idea of Don’t Panic Mgmt based on a fortune cookie (and the Coldplay song of course). 5. Is the art or the science of PR more important?

Twitter 281

Twitter System Community Healthcare 281

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Stern + Associates

MARCH 17, 2023

Leverage More Original Content in Media Relations Media interviews still play a major role in our outreach, and always will. Of course, none of this involves making anything up: our partners all have stories to tell about their products, services or ideas.

Media Relations 106

Media Relations Media Storytelling Report 106

ImPRessions - Crenshaw Communications

MARCH 2, 2020

It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks. The point, of course, is to be quoted, so you must be quotable. Be quotable. Be sensitive.

B2B 156

B2B How To Pitching Conference 156

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. He’s an impressive guy. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Here are some of the reputation “winners” born amid the chaos of the storms. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts. And like any disaster, the hurricanes created heroes, from first responders to small businesses.

Airlines 149

Airlines Reputation Local Policies 149

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. He’d asked for an interview about my lockdown startup Wadds Inc. Good photography is an important means of recording an event, telling a story and promoting an organisation or brand. Chris has got an idea.

Creativity 97

Creativity Print Storytelling Meeting 97

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.

Apparel 123

Apparel Media Ethics Interviews 123