5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” These are the experts who will establish trust between your brand and the customer. Write content in response. Be relevant, timely, and concise.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 88

B2B Report Survey Marketing 88

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. 13% say not following brand guidelines. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Case in point?

B2B 114

B2B Marketing Survey Software 114

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Case Studies. Content, content and more content.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. The Duke study found that marketers also say their efforts earned 3.1% To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%).

Mobile 60

Mobile Study Marketing Survey 60

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Create relatable and interesting content.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Case studies. Infographics. The goal is to keep visitors and customers coming back to the brand. More interaction with consumers. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. buyer consumes before—and after—she talks to sales. According to LinkedIn, a whopping 78 percent of marketers expect to increase their content budget next year.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 93

Banking Content Marketing Examples Industry 93

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. It means brands will have to invest in content creation. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. Since 2012, the study has evolved. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

JULY 21, 2018

This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML]. I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. The study was authored by Brian Gregg , Jason Heller , Jesko Perrey , and Jenny Tsai.

Creativity 64

Creativity Marketing Analytics Measurement 64

Sword and the Script

JUNE 11, 2019

Every year, Verizon puts out a cybersecurity study that exemplifies this idea. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Pull out all the stops. Search rankings and SEO.

B2B 118

B2B Mobile Content Marketing SEO 118

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Study your audience. Doing that successfully requires melding together some moving parts.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. So what could possibly go wrong with brand publishing? This has made the brand iconic.

Brand 40

Brand Branding Video Community 40

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Marketwired

JANUARY 5, 2016

Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). YOUR INDUSTRY + study. The most successful brands will find creative ways to insert their own survey data to make a post linkable. .

Survey 90

Survey How To Reddit Pitching 90

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Part of the current struggle for many companies is humanizing their brand. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more.

Infographics 80

Infographics Fashion Advertising Advertising 80

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

Blogging 77

Blogging Company Engineering Airlines 77

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The salespeople, knew far more about a vehicle than the consumer ever could. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60