Courting young consumers, Instagram launches in-app checkout

PR Daily

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. Instagram sees its future as a rival to Amazon rather than as an entertainment network. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

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User-generated content on Instagram influences consumers most

Agility PR Solutions

Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. When asked to compare screenshots of a brand’s UGC vs. branded content (content created and posted by the company itself), survey respondents chose the UGC option on Instagram for both Starbucks […].

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Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote : Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.

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How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. Follow these five tips to help your brand leverage the new resolution like a professional photographer: 1. If you plan on incorporating one of Instagram’s borders, think about how much that will take away from the original picture as well. While you may want to use filters, avoid them — consumers prefer untouched photos when looking at products. Register for Jenn Herman’s Instagram webinar today!

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How to Connect With Your Instagram Audience

Cision

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Want more strategies for using Instagram? Here are six of Jenn’s key tips for connecting with your audience on Instagram: 1.

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How Instagram Is Becoming a PR Powerhouse

Cision

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends. It starts with an understanding of just how powerful Instagram’s Search and Explore really are.

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7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

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Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? When you think Instagram, think about producing images.

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Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags.

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Instagram opens post scheduling to brand managers

PR Daily

Social media pros, rejoice: Now you can schedule branded Instagram posts. On Tuesday, the platform announced that businesses on Instagram can now schedule posts, view other organizations’ profiles, and view posts in which they’re tagged. Post scheduling works for all organic content, but brand managers won’t be able to schedule ads. Instagram says the API is available to all of Facebook’s Marketing Partners. and Instagram Partners.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

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Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. The New York Times reported : Knitting together Facebook’s apps is a stark reversal of Mr. Zuckerberg’s previous stance toward WhatsApp and Instagram, which were independent companies that Facebook acquired.

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As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Instagram has a billion active users per month, and a key change to the platform may be in the offing. However, Instagram recently began testing the idea of removing public visibility of “likes” from photos and videos that show up on the main feed, profiles and permalink pages. . “Likes” are a primary way for businesses to measure engagement with their Instagram posts and, by extension, the likability of their business, their products/services and their competitors. .

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Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Snap throws shade at Instagram. Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign. Snap partnered with Instagram influencers and flooded the app’s hashtags #friendshipquotes and #realfriends with friendship quotations splashed across Snapchat’s iconic yellow background and logo: View this post on Instagram.

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Instagram enables marketers to boost influencers’ sponsored content

PR Daily

Instagram users are about to see more sponsored ads from the platform’s influencers—whether they follow them or not. On Tuesday, Instagram introduced “branded content ads.” The ads will show up in Instagram users’ feeds in the next few weeks and in Instagram Stories within months. Search Engine Journal reported : For example, a fitness brand might pay an influencer to create a post about its newest supplement. And Instagram wants a piece of that pie.”.

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Why brand managers should choose Instagram over Snapchat

PR Daily

Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers. Snapchat vs. Instagram. Brand managers and celebrities caught on to the fad, giving fans a more personal, behind-the-scenes peeks into their worlds without having to send photos and videos directly. Enter: Instagram. When it came to visual storytelling, Instagram once took the cake.

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14 eye-opening Instagram statistics

PR Daily

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. used Instagram in 2014. Instagram co-founder and CEO Kevin Systrom told TechCrunch that “what began as two friends with a dream has grown into a global community.”. Instagram is the eighth most popular mobile app in the U.S.

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The Real Sarah Evans: Instagram Stories, Tips and Tricks

Social PR Chat

In this interview with Lisa Buyer , she talks tip and tricks for Instagram for business. Instagram for Business. Instagram now allows companies to change their settings and with the flip of a switch, becomes a business page. Capability to still use features that all Insta users have access to, like Instagram Stories. Speaking of Stories… Instagram Stories. Engagement is much higher on Instagram but…. Instagram Algo. Instagram.

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Instagram Success Metrics for Social Influencer Campaigns

Polaris

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. Same goes for Instagram.

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Five B2B Companies Killing it on Instagram

Barokas

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. At first glance, Instagram is filled with consumers, and consumer brands trying to target those consumers.

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The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Target’s virtual trick-or-treating experience on Instagram is a stroke of genius.

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How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings.

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Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. Here are four ways the new Facebook “See First” feature impacts brands: 1. Focusing on quality content shouldn’t be a new tactic for your brand, but now it’s going to be more valuable than ever.

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Instagram rolls out brand profiles, analytics and promotion tools

PR Daily

It’s official: Social media marketers can get more from Instagram. Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing. RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters. First, businesses want the ability to stand out on Instagram.

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7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. Sriving this spike in interest is a quickly growing audience and considerable popularity with younger consumers. Instagram now has more than 800 million active users, with 71 percent of US adults. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. Use Instagram’s sophisticated ad platform.

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Instagram adds soundtrack option to ‘Stories’

PR Daily

A new Instagram feature might be music to certain marketers’ ears. On Thursday, the social media app announced a new feature that enables users to add soundtracks to Instagram Stories. In a blog post, Instagram wrote : When you tap to add a sticker to a photo or video in Stories, you’ll now see a music icon. The feature might be a fun addition for the average Instagram user, but for marketers, it represents yet another way to capture and keep consumers’ attention.

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5 digestible content tricks we learned from Snapchat and Instagram Stories

NewsWhip

Snapchat and Instagram Stories have become a quick and easy way to reach your audience. The way that people consume and interact with media is changing rapidly. The post 5 digestible content tricks we learned from Snapchat and Instagram Stories appeared first on NewsWhip. Brands Communications & PR Digital JournalismWe take a look at getting started.

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Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

…For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers.

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Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. Instagram rolls out post suggestions. The product is just one of the new forms of the cereal brand’s offerings and partnerships.

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YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. Instagram launched its own version of Stories. looking to capitalize on short attention spans and increase brand mentions and consumer clicks. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature. Instagram Stories offers more targeted content.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. Though “OmniLocal” consumers no longer limit locality to city boundaries, there’s absolutely something to be said for understanding the geographic community on an intimate level.

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Instagram Is Hiding Likes: Don’t Panic!

Konnect Agency

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. How this affects brands may not fully pan out for months, so in the meantime, we’ve taken a preliminary look at what we expect will happen and how brands can continue to make Instagram work for them. Instagram is likely going to make them more widely available in the near future.

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Facebook, Instagram tweak online shopping experience

PR Daily

In the quest for market dominance, the top social media platforms have released new toys for brand managers. Gizmodo wrote : Until now, purchasing some too-good-to-be-true cheap clothes or a weird smartphone case through a Facebook ad usually ends in disappointment, with no way to provide feedback about your new dress shirt that makes you look like a store brand anime character. Snapchat has had difficulty wooing new advertisers despite its popularity with younger consumers.

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements. Reputations can be formed throughout the entire consumer journey.

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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with full-screen ads. In fact, one in five stories on Instagram gets a direct message from its viewers.

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JetBlue Airways promo pits free flights against Instagram memories

PR Daily

The airline is asking users to delete their Instagram photos in exchange for a chance to win a year’s worth of travel. To enter, you only have to delete all your Instagram photos. JetBlue wants to see just how important those Instagram photos are to its customers. The company also pulled its own social media stunt in conjunction with the campaign, deleting its own Instagram photos in favor of only three posts hyping the contest. link] #travel #freeflights #Instagram.

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Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Consumers have access to the same media and channels. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network.

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. Instagram puts visual content first. With Instagram, it’s simple. Instagram is less cluttered. Instagram, as addressed above, is a medium where the format of posts is predictable.

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Instagram offers text-only posts

PR Daily

Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. In its blog post, Instagram wrote: Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you publish them. Also, I like Instagram.

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