Courting young consumers, Instagram launches in-app checkout
MARCH 20, 2019
The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. Instagram sees its future as a rival to Amazon rather than as an entertainment network. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.