Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. The focus is on creating compelling messages that encourage consumers to purchase. In most universities, Marketing is taught as a part of Business Administration.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Download our free ebook on the role of SEO in PR. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Agility PR Solutions

FEBRUARY 3, 2020

Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media.

eBook 78

eBook Social Media Consumer Brand 78

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The first is an offer of a free eBook. Many are effective but require much prep time by marketers as well as a commitment by consumers. Many marketers still rely on three major lead magnets.

eBook 88

eBook Consumer Blogging Study 88

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. For more expert tips and takeaways, download the full eBook. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

PR 20/20

MAY 16, 2023

How do they consume information? Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pellegrino.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. Want to learn more about how listening to the right audiences will boost your brand? FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100

PR 20/20

JANUARY 19, 2023

Benefits of buyer personas for content marketing The entire purpose of content marketing is to create and share online materials that curate interest in what you're selling without explicitly promoting your brand. guide, ebook). The following are examples of content marketing efforts your buyer personas can support Blogging.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Public Relations Sydney

SEPTEMBER 29, 2014

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. These emotional decisions are derived from the consumer’s experience when interacting with a company.

Brand 73

Brand Branding How To Airlines 73

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands.

Journalism 52

Journalism Ethics Analysis eBook 52

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Guest Post by Monika Jansen. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

JANUARY 3, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Did people who read your ebook end up buying your product? Challenge #2: Talent Recruitment and Retention. Finding and keeping talented communications professionals is always a challenge. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. What kind of media do they consume?

eBook 60

eBook How To Measurement SEO 60

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". Consider the target audience for Brand A, a popular coffee shop predominantly found in college towns across the United States.

Strategy 76

Strategy eBook Consumer Fashion 76

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. case studies, ebooks, blog posts).

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. White paper or ebook downloads. Trial signups.

Analytics 136

Analytics eBook Measurement Google 136

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Below are five factors to consider for a comprehensive approach.

Blogging 51

Blogging Brand Branding How To 51

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. Recognize employees. Social media is a PR amplifier.

B2B 170

B2B Social Media Media Education 170

The Hoffman Agency

JUNE 22, 2020

The value of industry events that bring together the ecosystem around industries and topics — from huge tech trade shows such as Mobile World Congress (MWC) and the Consumer Electronics Show (CES) to hundreds of smaller, niche events — is in the fact that numerous organizations are brought together in a single location.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. This free guide can help agencies and brand marketers alike prove (and improve on!) Here’s where you should be putting your energy. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147