Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Redefine your brand vision.

Blogging 51

Blogging Brand Branding How To 51

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks.

Film 131

Film Viral YouTube eBook 131

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

MAY 16, 2023

How do they consume information? Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PR 20/20

JANUARY 19, 2023

Benefits of buyer personas for content marketing The entire purpose of content marketing is to create and share online materials that curate interest in what you're selling without explicitly promoting your brand. The following are examples of content marketing efforts your buyer personas can support Blogging. guide, ebook).

Content Marketing 78

Content Marketing Marketing eBook SEO 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands.

Journalism 52

Journalism Ethics Analysis eBook 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Guest Post by Monika Jansen. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. Recognize employees. Social media is a PR amplifier.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. The goal is to keep visitors and customers coming back to the brand. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. What kind of media do they consume? Press releases.

eBook 60

eBook How To Measurement SEO 60

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. These might include: Top visited blog posts or site pages. case studies, ebooks, blog posts). It's a new age for marketing.

Strategy 52

Strategy How To Technology B2B 52

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". Consider the target audience for Brand A, a popular coffee shop predominantly found in college towns across the United States.

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Social Media. Content Creation.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

The Hoffman Agency

JUNE 22, 2020

The value of industry events that bring together the ecosystem around industries and topics — from huge tech trade shows such as Mobile World Congress (MWC) and the Consumer Electronics Show (CES) to hundreds of smaller, niche events — is in the fact that numerous organizations are brought together in a single location.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Imagine the stories the brand can tell around that. And when they can relate to your brand, they’ll buy your brand.

Company 72

Company Storytelling Small Business eBook 72

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. White paper or ebook downloads. Trial signups.

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Consumers look to buy from those they trust. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs.

Measurement 95

Measurement eBook Tools Survey 95

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Don’t just provide consumers with a story.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

NOVEMBER 13, 2014

W hether you’re a start-up getting ready to introduce yourself to the industry or a well-established brand unveiling a new chapter, there are several ways to draw early interest to help bolster your launch. But you’d be surprised to know how many brands get awfully quiet when they’re not in the middle of announcing something new.

How To 117

How To eBook Leadership Social Media 117

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. They will also be used as images in guest blog posts.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

PR 20/20

MARCH 7, 2017

Our customers and prospects are consuming a crazy amount of content every minute of the day. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Presspage

AUGUST 14, 2017

Where it differentiates from standard marketing and PR efforts is that it focuses on using key leaders to drive your brand’s message to a larger market. It requires a specific approach since they are usually not experienced public figures with agents or established systems for brand partnerships.

Trends 118

Trends Leadership Measurement B2C 118

PR 20/20

SEPTEMBER 11, 2018

Our audiences will make time to consume content that both grabs and holds their interest. All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. Focus on making a splash for your brand with something people will remember. Think about it, email is consumed personally.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar.

Resources 40

Resources Marketing Pinterest eBook 40